Key Responsibilities • Develop and execute SEO and ASO strategies to improve organic traffic, rankings, app visibility, and user acquisition. • Conduct comprehensive keyword research and competitor analysis to identify growth opportunities. • Manage Technical SEO activities including crawling, indexing, site architecture, internal linking, and technical audits. • Optimize website content, metadata, landing pages, and app listings for improved search visibility and conversions. • Drive App Store Optimization (ASO) across Google Play and other relevant app platforms. • Monitor and optimize app listings, including titles, descriptions, keywords, creatives, and conversion rates. • Identify and implement CRO opportunities to improve organic traffic-to-conversion performance. • Work on Local SEO initiatives to improve visibility across relevant locations and search queries. • Analyze organic performance, identify trends, and provide actionable insights based on data. • Conduct regular SEO/ASO audits and track key performance metrics. • Collaborate with Content, Product, Design, and Marketing teams to implement SEO/ASO recommendations. • Stay updated with Google algorithm updates, SEO best practices, and ASO trends. Required Skills • Strong understanding of SEO and ASO fundamentals and best practices. • Hands-on experience with Keyword Research, Technical SEO, Content Optimization, CRO, Local SEO, and Listing Optimization. • Strong analytical and problem-solving skills with the ability to derive insights from data. • Good understanding of search engine ranking factors and app store ranking/conversion factors. • Strong communication and cross-functional collaboration skills. Tools & Platforms • AppTweak • Sensor Tower • Google Play Console • Google Search Console • Google Analytics 4 (GA4) • SEMrush • Ahrefs • Screaming Frog Preferred Qualifications • 3–5 years of hands-on experience in SEO/ASO. • Experience managing both website SEO and mobile app ASO. • Experience in a B2C, e-commerce, marketplace, or app-driven business will be an advantage. • Demonstrated ability to use data and experimentation to improve organic acquisition and conversions.