About the Role - We are looking for a data-driven and results-oriented Sr. Performance Marketing Executive to help scale our paid marketing efforts. You will plan, execute, and optimize multi-channel campaigns aimed at driving customer acquisition, engagement, and revenue growth. Key Responsibilities - • Assist in strategizing, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms. • Monitor key metrics (CPI, CPA, CTR, ROAS) and recommend actionable improvements. • Coordinate with the creative team to develop high-performing ad creatives, copy, and landing pages. • Conduct keyword research, audience segmentation, and A/B testing to boost campaign performance. • Manage allocated ad budgets to maximize ROI and ensure cost-effectiveness. • Prepare and present weekly/monthly campaign performance reports with data-driven insights. • Work closely with BI team to get granular data understanding for further improving campaign approach • Stay updated on digital marketing trends, competitor strategies, and platform updates. Collaborate with cross-functional teams (SEO, content, design, sales) to ensure cohesive marketing execution. • Hands on experience on app marketing, app installs for iOS and Android. Required Skills & Qualifications - • Bachelor’s degree in Marketing, Business, or related field. • 2–4 years of experience in performance marketing with proven ROI delivery. • Hands-on expertise in Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager. • Strong analytical mindset with proficiency in data interpretation and reporting. • Familiarity with CRO, retargeting, and funnel optimization strategies. • Ability to steer the team in a new direction depending on the requirements • Excellent communication, project management, and multitasking abilities.