Manager - Digital Marketing Location- Gurgaon Experience - 7–10+ years About the Role We are looking for a results-driven Digital Marketing Manager to lead B2C growth across acquisition, engagement, retention, and app marketing. This role is ideal for someone who thrives in fast-paced environments, is deeply data-driven, and has hands-on experience scaling performance and lifecycle marketing initiatives. You will own end-to-end digital growth - driving user acquisition, improving funnel conversion, maximizing LTV, and building sustainable growth engines across paid, owned, and app channels. Additionally, you will leverage AI-driven tools and automation to enhance marketing efficiency, personalization, and decision-making at scale. Key Responsibilities Growth & Performance Marketing • Own and scale performance marketing across channels such as Google Ads, Meta Ads, Apple Ads, Programmatic, Affiliate, and emerging platforms. • Drive user acquisition with a strong focus on CAC, ROAS, LTV, cohort & creatives performance. • Plan and execute full-funnel growth strategies from awareness to conversion. • Leverage AI tools for bid optimization, audience targeting, and creative testing to improve campaign performance App Marketing ● Lead app marketing initiatives including app installs, re-engagement, and retention. ● Optimize ASO (App Store Optimization) to improve discoverability and organic installs. ● Run app-specific campaigns for installs, in-app events, re-marketing and conversions. Retention & Lifecycle Marketing ● Design and execute retention strategies using CRM channels such as push notifications, email, SMS, WhatsApp, and in-app messaging ● Improve user activation, repeat usage, and churn reduction through data-led lifecycle programs ● Work closely with product and analytics teams to optimize user journeys Analytics & Optimization ● Track, analyze, and report on key growth metrics including acquisition, activation, retention, revenue, and referral ● Conduct A/B testing, funnel analysis, and cohort analysis to drive continuous optimization ● Use tools like GA4, Firebase, Appsflyer/Adjust, Mixpanel, Amplitude, or similar Strategy & Cross-Functional Collaboration ● Collaborate with product, tech, design, and content teams to launch and scale growth initiatives ● Manage agency and vendor relationships (if applicable) ● Mentor junior team members ● Drive adoption of AI-led marketing practices across teams to improve efficiency and scalability Required Skills & Qualifications ● Proven experience in B2C digital marketing with strong exposure to growth and performance marketing ● Hands-on expertise in paid media, user acquisition, and app marketing ● Strong understanding of retention, lifecycle marketing, and CRM automation ● Highly analytical with the ability to translate data into actionable insights ● Experience managing marketing budgets and forecasting growth outcomes ● Excellent communication and stakeholder management skills Preferred / Nice to Have ● Experience in consumer tech, e-commerce, fintech, gaming, or mobile-first products ● Experience scaling high-growth B2C products ● Startup or fast-scaling company experience