Key Responsibilities Strategic Leadership & Growth • Develop and execute a comprehensive e‑commerce strategy aligned with business goals to drive revenue and market share growth. • Set and monitor KPIs (e.g., traffic, conversion rates, average order value, retention, CAC) and use insights to optimise performance. • Identify new digital sales channels and business opportunities, including D2C, marketplaces, and emerging formats. Operational Excellence • Oversee daily e‑commerce operations including merchandising, catalogue management, pricing strategies, promotions, and conversion optimisation. • Ensure best‑in‑class user experience across platforms - from discovery to checkout and post‑purchase support. • Collaborate with logistics, fulfilment, and customer support teams to optimise delivery and service levels. Digital Marketing & Customer Acquisition • Partner with marketing teams to plan and execute performance marketing, SEO/SEM, email & retention campaigns to drive traffic and sales. • Leverage analytics tools to understand customer behaviour and inform acquisition and retention strategies. Team Leadership & Cross‑Functional Collaboration • Lead, mentor, and grow a high‑performing e‑commerce team including operations, merchandising, UI/UX, and analytics functions. • Work closely with Product, Finance, Technology, and Marketing to ensure integrated planning and execution. Analytics & Reporting • Prepare and present regular performance reports and insights for senior leadership. • Use data‑driven decisions to prioritise initiatives, optimise budgets, and enhance ROI. Qualifications & Skills • 10–12 years of experience in e‑commerce, digital commerce, or online retail leadership - ideally with a proven track record of scaling online business operations. • Strong understanding of e‑commerce platforms, digital marketing, analytics, and customer experience. • Strategic thinker with excellent analytical skills and a data‑driven mindset. • Exceptional leadership and team‑building capabilities; experience managing cross‑functional teams. • Proven experience in P&L responsibility and commercial decision‑making. • Excellent communication, stakeholder management, and project management skills. • Familiarity with marketplace ecosystems, D2C platforms, performance marketing channels, and user‑centric design principles is preferred.