About the Company: Crepdog Crew is India’s biggest marketplace for streetwear and sneakers. You can visit our online marketplace, www.crepdogcrew.com, or our store, CDC Experience in New Delhi, Mumbai & Hyderabad. Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today. Role Description: Crepdog Crew is looking for a commercially driven Performance Marketing Manager to lead and scale its paid marketing initiatives across digital platforms, with a primary focus on Meta Ads (Facebook and Instagram) and Google Ads. The ideal candidate will take ownership of the overall performance marketing strategy, campaign planning, budget allocation, execution, and optimisation. This role requires a strong understanding of the D2C and e-commerce ecosystem, an analytical mindset, and the ability to translate marketing investments into measurable business growth. Key responsibilities: • Performance Marketing Strategy: Develop and lead comprehensive paid media strategies aligned with business objectives, revenue targets, customer acquisition, and brand growth. • Campaign Ownership: Manage end-to-end paid campaigns across Meta Ads and Google Ads, from campaign structuring and audience segmentation to execution, optimisation, and scaling. • Budget & Revenue Management: Own media budgets, drive strategic spend allocation, monitor ROAS, CAC, CPA, CTR, CPM, and conversion rates, and ensure optimal utilisation of marketing investments. • Campaign Optimisation: Drive continuous experimentation through A/B testing, audience testing, creative iterations, retargeting strategies, and funnel optimisation. • Creative Strategy: Collaborate with creative and content teams to develop performance-driven creatives, identify winning formats, and translate campaign insights into actionable creative briefs. • Data & Analytics: Oversee campaign performance through daily, weekly, and monthly reports. Identify performance gaps, analyse trends, and develop data-backed recommendations to improve campaign efficiency. • Growth & Customer Acquisition: Build strategies to acquire new customers, improve customer retention, increase repeat purchases, and maximise customer lifetime value. • Tracking & Attribution: Ensure accurate campaign tracking, pixel implementation, Conversion APIs, UTMs, GA4 integration, and attribution reporting in coordination with relevant teams. • Campaign Planning: Strategise and execute performance campaigns for new product drops, brand launches, seasonal sales, promotional offers, and key business events. • Cross-functional Leadership: Work closely with creative, technology, product, merchandising, and business teams to ensure seamless campaign execution and alignment with overall business goals. • Performance Reporting: Present campaign performance, marketing efficiency, growth opportunities, and strategic recommendations to senior management. Must-have: • 5–7 years of hands-on experience in performance marketing, preferably within D2C, e-commerce, fashion, lifestyle, or retail. • Proven experience independently managing and scaling high-budget Meta Ads campaigns. • Strong working knowledge of Google Ads, including Search, Display, Shopping, and Performance Max. • Demonstrated experience in managing substantial advertising budgets and delivering measurable business outcomes. • Strong understanding of performance metrics, including ROAS, CAC, CPA, CTR, CPM, CPC, conversion rates, and LTV. • Advanced Excel / Google Sheets skills, including Pivot Tables, SUMIFS, VLOOKUP/XLOOKUP, and performance reporting. • Strong understanding of GA4, Meta Pixel, Conversion API, attribution models, and tracking mechanisms. • Experience developing performance marketing strategies and managing campaign budgets against business targets. • Strong analytical, problem-solving, communication, and stakeholder management skills. • Ability to take complete ownership of campaign performance, budgets, and growth targets. Nice-to-have: • Experience working with high-growth D2C, fashion, streetwear, or lifestyle brands. • Understanding of Shopify and e-commerce analytics. • Experience with marketing automation, remarketing, and customer segmentation. • Knowledge of CRO, landing page optimisation, and conversion funnels. • Experience managing agencies, external vendors, or a performance marketing team. What You'll Gain: • Opportunity to lead and scale performance marketing for one of India's leading streetwear and sneaker marketplaces. • Strategic ownership of paid media budgets, marketing investments, and business performance. • Exposure to high-growth e-commerce operations, product drops, and brand campaigns. • Opportunity to work closely with creative, business, and leadership teams. • A fast-paced environment with significant scope to experiment, innovate, and build scalable growth strategies.