Role Summary The Brand Development Lead is responsible for the end-to-end growth of a set of apparel brands at CrepDog Crew. This is a hands-on role focused on execution, inventory intelligence, launch planning, and retail performance, not just strategy decks. You are the brand’s growth partner inside CDC — responsible for making sure the brand sells better, scales smarter, and improves every cycle. Core Responsibilities Brand Growth & Nurturing • Own the growth journey of assigned apparel brands across CDC’s offline and online ecosystem. • Act as the primary point of contact for brands, guiding them on how to perform better within CDC. • Help brands evolve their product mix, pricing, storytelling, and drops based on CDC customer behaviour. Launch Planning & Inventory Readiness • Ensure the right inventory is at the right store at the right time, especially around launches and high-intent periods. • Work closely with brands to plan quantities, size curves, replenishment cycles, and delivery timelines. • Proactively flag under-stocking, over-stocking, or mismatches between demand and supply. • Make sure launches don’t fail due to poor inventory planning or delayed supply. Retail Performance Ownership • Track store-wise and brand-wise performance and identify gaps in sell-through. • Coordinate with retail merchandising to improve placements, refills, and in-store visibility. • Take responsibility for improving weak-performing SKUs or collections through corrective actions. Execution > Strategy • Translate insights into action — launches, refills, edits, markdown decisions, and re-merchandising. • Be on the ground with stores and teams, not just on calls and sheets. • Ensure brands move from being reactive to well-planned and predictable performers. Collaboration • Work closely with Retail Merchandising, Marketing, and the Apparel Division leadership to align launches and inventory. • Act as the bridge between brands and internal CDC teams. What Success Looks Like • Brands you manage consistently grow month-on-month. • Fewer missed launches, fewer stockouts, fewer unsold piles. • Brands become better planners because of CDC’s guidance. • CDC stores see stronger apparel contribution from your brands. Profile We’re Looking For • Strong understanding of apparel retail (inventory, sell-through, sizing, refills). • Execution-first mindset — comfortable owning outcomes, not just plans. • Confident communicator who can guide brands without being aggressive. • Comfortable working in a fast-moving, founder-led environment.