Role Summary: If you believe great design happens where creativity, technology, storytelling, and visual craft come together, Lemon Yellow is the place for you. We’re looking for a Senior Visual Designer with 7+ years of experience to lead visual design across our brand, marketing, culture, and communication initiatives. The ideal candidate combines strong visual design fundamentals with advanced Figma expertise and hands-on experience with AI-powered image generation and emerging creative technologies. You’ll take ideas from concept to execution, experiment with new tools and workflows, create compelling visual narratives, and help build a distinctive and consistent visual language for the brand. Key Responsibilities Visual Design & Creative Direction • Lead visual direction across internal branding, marketing campaigns, culture initiatives, recruitment, events, and brand communications. • Translate briefs, business objectives, and abstract ideas into strong visual concepts and compelling narratives. • Create high-quality visual assets for social media, websites, presentations, campaigns, events, emailers, and internal communications. • Develop and maintain a consistent visual language across different formats and touchpoints. • Explore emerging visual trends, styles, formats, and technologies to continuously evolve the brand. • Present and articulate creative concepts clearly to stakeholders and incorporate feedback effectively. Figma & Design Systems • Demonstrate advanced hands-on expertise in Figma, including Auto Layout, Components, Variables, Grids, Effects, Boolean Operations, responsive layouts, and design systems. • Use Figma to create scalable, structured, and production-ready visual systems and templates. • Leverage Figma Buzz to build scalable templates for emailers and other repeatable marketing and communication formats. • Stay current with Figma’s latest features, plugins, and capabilities and identify opportunities to improve creative workflows and efficiency. AI & Emerging Creative Technologies • Use AI-powered image-generation and creative tools as an integral part of the visual design process. • Experiment with AI to develop concepts, generate imagery, explore visual directions, and accelerate creative production. • Build structured and repeatable AI workflows that can scale across projects and teams. • Work with node-based AI workflows and creative platforms such as Figma Weave, Higgsfield, Magnific Spaces, or similar emerging tools. • Explore AI MCPs and app integrations to connect creative tools and automate parts of the design workflow. • Evaluate emerging AI tools and identify practical applications that improve creative quality, speed, and scalability. Adobe & Motion • Strong hands-on expertise in Adobe Creative Suite, particularly Photoshop and Illustrator. • Use Photoshop for image compositing, manipulation, retouching, cleanup, and AI-assisted image creation. • Use Illustrator to create and refine vector-based visual assets and illustrations. • Basic knowledge of After Effects is a bonus, particularly for working with styleframes and motion workflows. What are we looking for • 7+ years of professional experience in Visual Design, Brand Design, or a related creative discipline. • Advanced hands-on expertise in Figma. • Strong understanding of typography, composition, visual hierarchy, colour, imagery, layout, and branding. • Hands-on experience with AI-powered image generation and creative tools. • Ability to integrate AI meaningfully into professional creative workflows rather than using it only for experimentation. • Strong conceptual thinking and the ability to turn abstract ideas into compelling visual solutions. • Strong understanding of brand consistency and visual storytelling across multiple formats. • Ability to learn, experiment with, and adopt emerging creative technologies quickly. • Strong communication, presentation, collaboration, and stakeholder-management skills. • Experience mentoring designers or leading creative initiatives is an advantage. • A design-related degree or equivalent professional experience is preferred. • A strong portfolio showcasing visual design, creative direction, branding, visual storytelling, and experimentation with AI/ emerging technologies. What will make you stand out • You combine design craft with technology and experimentation. • You know when to use AI to enhance creativity—not simply to automate it. • You can build scalable visual systems instead of creating one-off assets. • You are comfortable moving between concept development, visual design, AI experimentation, and execution. • You actively explore new tools and are excited about shaping the future of creative workflows.