Key Responsibilities • Go-to-market and growth • Define and refine the GTM strategy for Auskey in India: target segments (specialties, city tiers), pricing approach for a ~₹20k device, and key channels for B2C and institutional sales. • Design and run growth experiments across offline and online channels (CME sessions, hospital demos, WhatsApp/LinkedIn outreach, webinars, content, communities) to generate qualified leads. • Own core commercial metrics: leads, demos, conversion rates, pipeline, and monthly/quarterly revenue. • Sales to healthcare professionals (B2C) • Build and manage a strong pipeline of individual healthcare customers: doctors, residents, medical students, and home-care/telemedicine practitioners. • Conduct product demos (in-person and virtual), articulate Auskey’s value in improving diagnostic precision and telemedicine workflows, and close sales. • Develop and refine a repeatable sales playbook – qualification criteria, talk tracks, objection handling, and simple CRM workflows. • Institutional and channel development • Identify and prioritize early institutional opportunities: hospitals, medical colleges, diagnostic centres, home-care providers, government programs, and NGOs. • Initiate and manage conversations with key decision-makers (HODs, biomedical engineers, procurement, academic heads), moving deals from pilot to scale. • Explore and onboard channel partners and distributors for broader geographic reach once direct motion shows traction. • Marketing and brand-building • Craft clear, clinically relevant messaging and storytelling for Auskey: decks, one-pagers, website briefs, videos, and case studies. • Plan and execute lean marketing initiatives targeted at healthcare professionals – KOL engagements, workshops, conference presence, medical college sessions, and digital content. • Work with agencies/freelancers (as needed) for specific campaigns, while retaining ownership of strategy and performance. • Strategy, feedback, and ops • Work directly with the founder to set quarterly commercial goals and translate them into clear execution plans. • Capture structured feedback from the field (usability, sound quality, telemedicine workflows, pricing sensitivity) and feed it into product and roadmap decisions. • Build basic reporting and dashboards for leadership, and gradually help hire and mentor a small sales/BD/growth team as the business scales.