Job Title: AVP – Digital Marketing Exp : 15+ Years Role Summary The AVP – Digital Marketing will lead the organization’s end-to-end digital strategy, driving customer acquisition, engagement, and revenue growth across all digital channels. This role requires a strategic thinker with strong execution capabilities, data-driven decision-making, and proven experience in scaling digital marketing functions. Key Objectives • Drive revenue growth through digital channels • Build and scale performance marketing engines • Strengthen brand presence across digital platforms • Optimize customer acquisition cost (CAC) and improve ROI • Lead digital transformation initiatives across marketing functions Core Responsibilities 1. Digital Strategy & Leadership Define and execute a comprehensive digital marketing roadmap Align digital initiatives with overall business and revenue goals Lead, mentor, and scale a high-performing digital marketing team 2. Performance Marketing Own channels such as Google Ads, Meta Ads, LinkedIn Ads, Programmatic Drive lead generation, conversions, and ROI optimization Continuously test and optimize campaigns (A/B testing, funnel improvements) 3. SEO & Organic Growth Develop and execute SEO strategy (technical, on-page, off-page) Drive organic traffic growth and improve keyword rankings Manage content strategy aligned with search intent 4. Content & Brand Marketing Oversee content marketing, social media, and brand storytelling Ensure consistent brand voice across platforms Collaborate with design and content teams for high-impact campaigns 5. Marketing Analytics & Automation Build a strong data analytics framework Track KPIs: CAC, LTV, ROAS, CTR, conversion rates Leverage tools like Google Analytics, HubSpot, Salesforce, Mixpanel Implement and optimize marketing automation workflows 6. Customer Lifecycle Management Improve lead nurturing, retention, and engagement strategies Work closely with sales and customer success teams Optimize funnels from awareness → conversion → retention 7. Budget & Vendor Management Manage large-scale digital marketing budgets Optimize spend across channels for maximum ROI Handle agencies, partners, and marketing tools/vendors Must-Have Skills Technical Skills Expertise in Performance Marketing (PPC, Paid Social) Strong understanding of SEO, SEM, and analytics tools Experience with marketing automation platforms Data-driven mindset with strong analytical skills Leadership & Strategic Skills Proven ability to lead and scale teams Strong stakeholder management (CXOs, sales, product teams) Strategic thinking with execution excellence Good-to-Have Skills Experience in B2B / SaaS / D2C environments Knowledge of growth hacking frameworks Exposure to AI-driven marketing tools Experience managing global campaigns Experience Requirements 10–15+ years in digital marketing At least 3–5 years in leadership roles Proven track record of driving revenue via digital channels Experience handling multi-channel marketing budgets