Social Media Manager (Group Role | Education Brands | Agency-friendly | Consumer-brand mindset) At Universal Education, social media isn’t just about posts and reels — it’s about building communities, shaping perception, and driving trust at scale. We’re looking for a Social Media Manager who can think like a brand custodian, act like a growth marketer, and collaborate like an agency partner — someone who’s ready to own the social media universe across one of India’s most diverse education portfolios. If you’ve spent years inside an agency, juggling multiple brands and clients — or you’ve been running social for a consumer brand with high expectations — this role gives you scale, ownership, and impact. What You’ll Own This is a group-level leadership role, responsible for shaping and driving social media strategy across: • All Stellarworld School campuses • All Universal Schools • Other K–12 brands under Universal • Colleges under Universal Education • Universal SkillTech University Each brand has its own personality. Your job? Create one strategic backbone — while letting every brand sound like itself. • What You’ll DoOwn the big picture: Define and drive the overall social media vision and strategy across brands • Lead through agencies: Manage, brief, challenge, and partner with external social & creative agencies (this is non-negotiable) • Keep brands sharp: Oversee content calendars, storytelling, and tone — ensuring consistency without killing creativity • Be present where it matters: Guide and review social coverage of school, college, and university events • Make data your co-pilot: Track performance, dig into insights, and optimise content and campaigns for impact • Protect the brand: Ensure timely community engagement, issue management, and reputation hygiene • Collaborate like a pro: Work closely with internal marketing, design, and leadership teams • Scale influence: Oversee influencer collaborations and evaluate what actually moved the needle • Who You Are8+ years in social media / digital marketing • Have worked closely with agencies — either as a client or from inside an agency (mandatory) • Comfortable managing multiple brands at once without dropping quality or sanity • Deep understanding of Instagram, Facebook, LinkedIn, performance metrics, and platform behaviour • Strong at storytelling + structure — creative, but never chaotic • A natural planner, clear communicator, and confident leader • Why This Role Is DifferentReal ownership — not just execution • Portfolio scale — schools, colleges, universities, multiple audiences • Creative + strategic balance — you’re not just managing feeds, you’re shaping narratives • Perfect crossover role for agency professionals ready to go in-house