Description A Sales Representative is responsible for sales, sales support and operations to ensure continuity in product offering and company goals of Cavalier products throughout the assigned territory. Principle Responsibilities: • Develop new business and maintain effective customer relations and promote the good will of the company. • Prepares all quote documentation with accurate pricing for all current or prospective customers. • Ensure that all products are rotated and code policy is followed. • Successful sale, distribution and placement of all Cavalier products. • Assist in displaying merchandise during peak seasonal roll out to chains. • Assist in all resets of chain stores. • Assist in working, setting up and tearing down of all special events and festivals. • Focus on selling products and/or upgrading number of product lines in retail accounts. • Identify accounts that are not currently customers and develop a plan to establish business with such accounts. • Conduct beer tastings and beer dinners and other promotions in accounts on a regular basis or when required. • Assist in covering routes for Sales Representatives on vacation. • Maintain up-to-date awareness of company activities and industry trends. • Maintain check-in sheets and all invoices. • Maintain adherence to all Company policies and procedures. • Effective accounts receivable collections within corporate credit policy. • Handle customer inquiries regarding credit, delivery, product information and other inquiries as they arise. • Execute monthly goals as related to business activities. • Maintain a regular schedule of weekly appointments with accounts in assigned area. • Attend monthly District Sales Manager meetings. • Other duties as assigned. Requirements Knowledge, Skills and Abilities: • Basic understanding of Cavalier Distributing products. • Ability to communicate effectively. • Ability to speak and write the English language at least at the high school level is required. • Thorough knowledge of traffic laws and defensive driving. • Ability to add and subtract, using whole numbers and decimals. • Excellent customer relation skills. • Ability to work independently. • Ability to process information/merchandise. • Ability to communicate with supervisor, Company Sales Representatives, current and prospective customers on a professional level. • Ability to read, count and write to accurately complete all documentation. • Must have a valid unexpired driver’s license with a clean DMV record. • Must have reliable transportation. • Ability to read maps/directions and operate GPS units. • Ability to work varied hours/days as business dictates including evenings and/or weekends for special events. Physical Requirements: (Lifting-Exactly how much, bending, climbing, driving equipment, etc.). • While performing the duties of this job, the employee is regularly required to sit. The employee is required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; and talk or hear. • Ability to operate and use all equipment necessary to fill orders. • Ability to handle product generally weighing 0 - 165 pounds. • Ability to bend and stoop. • Ability to communicate with supervisor, current and prospective customers on a professional level. • Ability to read, count and write to accurately complete all documentation. • Ability to drive a vehicle.