This role is with one of our portfolio companies. Responsibilities: • The Head of Brand Marketing will own end-to-end brand strategy, positioning, and storytelling for the company across different cities in India. • Define and own brand strategy, positioning, and messaging architecture as we expand into new category, cities, and consumer segments. • You'll own the strategy, voice, and visual identity of the brand across every consumer touchpoint. • Lead major brand campaigns end-to-end: strategy, creative brief, agency management, media planning, execution, and post-campaign analysis. • Own brand content across digital, social, OOH, TV/OTT, and on-ground activations as relevant to the categories. • Partner closely with Performance Marketing/Growth to ensure brand investment compounds performance efficiency (CAC, LTV) rather than working in a silo. • Conduct market research and competitor analysis to identify opportunities for brand differentiation and value positioning. • Set and maintain brand and creative standards (voice, tone, visual identity) across web, product, social, and paid media. • Build and track brand health metrics (awareness, consideration, NPS, brand equity). Requirements • 10+ years in brand marketing, with 4+ years in a senior leadership role, ideally at a high-growth consumer tech company. • A track record of building or meaningfully elevating a consumer brand at scale. • Experience in category-defining or category-creation brand building. • Strong track record of leading integrated campaigns across TV/OTT, digital, social, and on-ground/OOH. • Creative thinking and problem-solving abilities. • Excellent stakeholder management and communication skills, with experience presenting to founders/CXOs.