Job role: We’re on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies. Responsibilities: • Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market • Content Development – Conceptualize and create educational product and solution content for a variety of platforms • Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market • Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral • Demand generation – Develop and implement strategies to drive product awareness and demand • Evangelism – Serve as a company spokesperson and go-to thought leader for the product Requirements: • BA / BS (MBA Preferred) with 8+ years prior experience in a similar position • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc • Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc. • Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail • Ability to effectively lead, inspire, and mentor direct and indirect reports • Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing