The charter for this role will include: • Manage the creation and distribution of content aligned with our Content and SEO Strategy. • Drive content strategy, ensuring alignment with business goals and customer needs. • Run content experiments, analyse performance, and iterate to optimise results. • Shape content standards and ensure consistency across all touchpoints. Ideal Persona would: • 3+ years of experience in writing long form content for various channels. • Strong background in B2C/D2C marketing with experience in writing and editing content for SEO. • Proven track record in content strategy and execution, with hands-on experience in writing and managing content across channels. • Strong problem-solving ability, capable of handling complex content challenges and driving measurable results. • Excellent collaboration skills with experience managing cross-functional teams and working with multiple stakeholders. • Passionate about staying ahead of industry trends, continuously innovating in content marketing strategies. • Well-versed in the study abroad industry and comfortable writing and rewriting content across different topics and formats. • Familiarity with editorial writing, publishing, and design tools such as Grammarly, WordPress, Canva, and others. Experience with SEO and keyword research tools such as Semrush is a plus. • Adept at writing quickly under strict deadlines and working with SEO analysts, designers, and domain experts to produce compelling long-form content (blogs, landing pages, website content) • A team player who can share clear feedback and navigate the organization to get the job done.