Roles & Responsibilities: We are looking for a Brand Lead to own and drive the entire brand charter for Noise, shaping its positioning, narrative, and long-term strategy while ensuring consistency across all consumer touchpoints. The role requires a strategic yet execution-focused person who can collaborate cross-functionally, lead integrated campaigns, manage agencies, and build a differentiated, consumer-centric brand backed by strong data insights. Your Will Be's: Brand Strategy & Positioning • Own and evolve Noise’s brand identity, tone of voice, and narrative across platforms • Define long-term brand vision aligned with business goals and product roadmap • Ensure consistency of brand communication across digital, offline, and retail channels Social Media & Content Leadership • Lead overall social media strategy across platforms (Instagram, YouTube, Twitter/X, LinkedIn, emerging platforms) • Drive content strategy, including campaigns, always-on content, product storytelling, and cultural moments • Build scalable content frameworks that balance performance with brand storytelling • Oversee in-house teams and agency partners for content creation and execution PR, Influencers & Brand Partnerships • Own PR strategy, including media relations, brand narratives, launches, and reputation management • Build and maintain strong relationships with media, creators, and cultural stakeholders • Drive influencer strategy aligned with brand positioning and GTM priorities • Lead collaborations and partnerships that elevate brand credibility and reach GTM & Launch Excellence • Lead brand-led GTM strategy for new product launches and categories • Partner with Product, Growth, and Performance teams to create integrated launch plans • Ensure impactful storytelling across digital, retail, PR, and influencer touchpoints • Track and optimize brand and launch performance metrics The ideal Noisemaker • 8-12 years of proven experience with post-graduate, managing all aspects of marketing. • Experience working with large budgets and finding the most effective and efficient ways to reach customers. • Strong understanding of Indian consumer culture, digital ecosystems, and creator economy • Track record of building distinctive brands and executing high-impact launches • Excellent storytelling, communication, and stakeholder management skills • Experience managing large teams and agencies • Data-driven mindset with a strong creative instinct • Preferred Industry : Internet , D2C , Consumer Electronics , Beauty & Personal Care , Wellness & Fitness , Gaming