About OptiSigns OptiSigns is a leading digital signage software company. Our platform turns any screen into digital signage — 210,000+ screens for 35,000+ organizations across 103+ countries, with 140+ app integrations and a 4.8-star rating on Capterra. We're hiring VP of Sales to build the sales organization from the ground up. Today our growth is powered by a strong self-serve and inbound engine. Your job is to build the layer on top of it: outbound, mid-market/enterprise, and channel. What you'll do - Own the new-business sales number: new logo bookings and new ARR - Sell hands-on: run discovery, demos, and closes on enterprise deals - Build the playbook: ICP, segmentation, outbound motion, sales process, pricing/discount guardrails, and handoffs to Customer Success - Hire and coach the team: recruit AEs/SDRs, set quotas and comp plans, run pipeline reviews and deal coaching - Grow the channel: partner with our channel lead to scale resellers, MSPs, and integration partners - Convert self-serve to sales-led: build the motion that identifies and expands high-potential accounts from our existing customer base - Run the numbers: own forecasting, pipeline hygiene, and sales KPIs; report on a monthly scorecard cadence with clear MBOs - Work the roadmap: feed customer and competitive intelligence to product and marketing Requirements - 10+ years of B2B SaaS sales experience, including 3+ years leading a sales team - Experience building — not just running — a sales function: you've written the first playbook, made the first hires, and stood up process from scratch - High-velocity SaaS background: transactional/mid-market deal cycles at meaningful volume, not only large enterprise - Channel or partner sales experience (resellers, MSPs, integrators) - Strong command of pipeline math, forecasting, and CRM discipline - Hands-on operator comfortable in a lean, fast-moving, founder-led company Preferred - Digital signage, AV/IT hardware-adjacent, or workplace-tech industry experience Benefits - Competitive base salary + commission - Medical, dental, and vision insurance - Unlimited Flexible Time Off - 401K