Description Summary The Brand Experience & Visual Merchandising Specialist is responsible for shaping and executing the brand’s presence across physical, digital, and experiential touchpoints. This role curates showroom displays, introduces new products, supports brand-led events, and manages social media content to ensure a cohesive, elevated brand experience. This position focuses on brand expression and execution, not full-scale marketing strategy. The Specialist works closely with leadership and sales to bring the brand to life in a way that feels refined, consistent, and aligned with the company’s luxury positioning. Essential functions Visual Merchandising & Displays • Design, install, and maintain showroom displays that reflect current collections, seasonal priorities, and brand standards • Curate product groupings, vignettes, and layouts that elevate the customer experience and support the sales process • Ensure the showroom is visually polished, organized, and on brand at all times • Refresh displays regularly to keep the environment inspiring and relevant Brand Experience & New Product Launches • Coordinate the visual introduction of new products, collections, and vendors in the showroom • Collaborate with leadership and sales to understand product priorities and storytelling • Ensure new products are presented in a way that aligns with brand standards and enhances the client journey Social Media & Brand Presence • Manage and execute social media content that reflects the brand’s aesthetic, voice, and values • Capture and share showroom moments, displays, new products, and events • Maintain a consistent, elevated visual identity across social platforms • Partner with leadership to ensure social content aligns with broader brand initiatives Events & Brand Activations • Support the planning and execution of brand-led events, showroom experiences, and client gatherings • Coordinate visual elements, product presentation, and on-brand details for events • Assist with pre- and post-event content capture for social media and brand use Brand Consistency & Collaboration • Uphold brand standards across all physical and digital touchpoints, including signage, collateral, samples, and displays • Collaborate with sales and leadership to ensure alignment between brand presentation and customer experience • Serve as a steward of the brand’s look, feel, and in-showroom storytelling Requirements Required qualifications • Strong visual eye with an appreciation for luxury, design, and detail • Experience in visual merchandising, brand experience, retail/showroom environments, or a related field • Comfortable managing social media content with a refined, brand-forward aesthetic • Organized, proactive, and able to manage multiple initiatives simultaneously • Strong communication and collaboration skills Preferred qualifications · Strong Attention to detail · Comfortable in a fast-paced environment with multiple tasks and projects at hand · Up to date on industry trends, best practices, and market trends · Background in interiors, design, luxury retail, or lifestyle brands preferred Work environment · This position is on-site in Timonium MD, with travel to client sites in the VA, DC, MD region. · Workdays are Monday through Friday Physical Demands · Operate a computer and other office productivity machinery. · Ability to physically stand, bend, squat, and lift up to 25 to 30 pounds