Senior Manager, TikTok Shops / Social Commerce Overview: tarte cosmetics is looking for a trend-savvy, data-driven leader to grow our TikTok Shops & social commerce business. This is a chance to own GMV growth, shape assortments, and drive cultural relevance at one of the most dynamic beauty brands. What You’ll Do: • Lead Growth: Own tarte’s DTC business on TikTok Shops, delivering GMV and profitability targets • Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms • Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners. • Cross-Functional Partnership: Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning, and Ops to bring merchandising strategies to life • Optimize Merchandising Calendar: Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities • Measure & Report: Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy • Platform Partnership: Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies • Trend Leadership: Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table • Product content ownership: Own product page best practices (including surfacing insights from competitors) & project manage PDP content process What We’re Looking For: • Proven TikTok Shop growth experience • Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales • Willingness to keep pace with TikTok Shops' "always on" nature, including nights & weekends. • Passion for TikTok, beauty trends and cultural moments • Effective communicator and collaborator across creative, analytical, operational & technical teams. • Must have experience leveraging AI-powered tools (chatgpt, perplexity, replit, sora, etc) and innovation. Vibe coding experience is a plus. Requirements: • 5+ years of experience in digital merchandising, e-commerce, or social commerce • Strong analytical skills; proficiency with sales and analytics tools. TikTok Seller Center & Affiliate Center experience required. • Bachelor’s degree in Marketing, Business, or related field • Excellent project management, organization, and multitasking skills. Our Perks: • Salary range: $110,000-130,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education) • Medical, dental, vision, 401k plan & access to health and wellness programs • Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more! • Hybrid work policy • Gratis, employee discount on tarte.com, team give-back initiatives • Friendly, fun, creative & collaborative work environment • Tarte is an equal opportunity employer.