Role Overview The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll make sure customers don't just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes. Key Responsibilities Post-Close Activation • Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption • Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them • Increase 90-day customer activation rate by a measurable amount within 6 months of hiring • Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion Positioning & Messaging • Own positioning, messaging, and narrative for Audiohook's platform and key product lines • Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas Launches & Sales Enablement • Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement • Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides Cross-Functional Collaboration • Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field • Communicate clearly and proactively in a remote-first environment Qualifications Required • 4+ years of B2B product marketing experience • Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches • Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users • Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement • Comfortable working directly with customers — interviews, advisory boards, win/loss research Preferred • Experience in adtech, martech, or SaaS • Experience building reference programs or customer advocacy motions • Experience in a startup or high-growth company • Comfort using AI tools to research, draft, and iterate on messaging What We Offer • Fully remote work environment • Competitive salary and equity opportunities • Performance bonuses • Health, dental, and vision benefits • Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend • Flexible PTO and remote-friendly culture • Bi-annual Corporate Offsites • Opportunity to help shape a function at a rapidly scaling tech company