Why This Role is Different As performance marketers, we know: creative is the single biggest driver of ad performance. AI has changed the game. We can now produce top-tier ad creative at a speed that was once impossible - same-day turnaround, studio-quality output, and limitless iteration. But speed and quality aren’t enough on their own. Human storytelling is the magic that makes creative work. Your role will be to blend cutting-edge AI tools with narrative craft - helping brands tell stories that stop the scroll, earn attention, and drive action. Our goal: build the Pixar of ad creative teams, starting with you. About Valid Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco. In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others. This Role is for you if you are: • Skilled at crafting high-performing short-form content (UGC, hooks, statics, etc.) • Fluent in AI tools like Veo 3, Runway, Pika - or eager to master them • Data-driven, comfortable in ad accounts, and obsessed with why an ad creative works • Strong at storytelling - able to build arcs that hook audiences in seconds • Excited by experimenting with new tools and formats We believe creativity is amplified by AI, streamlined by data, and perfected by human intuition. This role is the bridge between human storytelling and AI’s scale. The Role Creative Direction & Production- 75% • Own the creative vision for AI-generated ads across clients and campaigns • Define and implement a high-velocity creative workflow • Partner with media buyers to develop creative concepts grounded in performance data • Build a library of reusable creative assets and templates that scale across platforms Product & Process - 25% • Collaborate with engineering to streamline creative workflows into scalable systems • Contribute to the product vision by integrating creative best practices with AI capabilities and data insights Required Qualifications • 5+ years in creative direction, short-form content, or ad production (agency or fast-paced environment) • Proven track record producing ads for Meta, TikTok, Google, and emerging platforms • Strong storytelling skills with the ability to craft engaging narratives for different audiences • Skilled in writing, producing, and editing short-form ads Preferred Qualifications • Experience with creative testing and performance optimization • Familiarity with AI creative tools for design and video • Mobile app advertising experience • Comfort presenting creative strategies to clients • Experience growing and mentoring a creative team What You’ll Be Getting • Work on a high-ambition, global team • Competitive salary + benefits (401k, healthcare, FSA, lunch for in-office days) • Annual company offsite in a new location each year • Remote-friendly (USA/Canada) with preference for SF-based candidates Compensation Range • Competitive salary based on experience and location • Benefits: 401k, healthcare, FSA, lunch (for in-person days) • Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.