About LAKE LAKE started because two friends had a wild dream and the grit to see it through. We retained that entrepreneurial spirit while infusing our company with the things that really matter along the way, like kindness, trust, and authenticity. We're always above ego and work hard — in the softest pajamas imaginable. LAKE believes that the most comfortable part of your day should be celebrated. For us, these comfortable moments are nights at home with our families, weekend escapes with friends, a dose of me-time after a long day, and holidays that gather everyone together. About the role... Sales Associates are responsible for assisting customers throughout the LAKE shopping experience. You should interact with each customer with the goal of introducing the brand, answering product questions, closing the sale, and building a long-term client relationship. The Sales Associate will also be responsible for daily stock maintenance and for merchandising products in thoughtful, inspiring ways that are aesthetically aligned with the brand. You will... • Provide personalized, high-touch service, offering styling advice, listening to client needs, and tailoring recommendations, to create memorable client experiences that embody the LAKE brand. • Maintain an in-depth knowledge of the brand’s product offerings, including collections, fabrics, craftsmanship, and key selling points. • Meet and exceed individual and team sales targets through proactive selling, upselling, and cross-selling. • Assist Store Manager and Leads in maintaining the visual presentation of the store, ensuring products are displayed according to brand guidelines and best practices. • Process transactions accurately, including handling cash, credit, and gift cards. • Work closely with fellow sales associates and management to uphold LAKE’s cultural environment and contribute to team sales goals. • Share product knowledge and best practices with colleagues, contributing to the overall development of the team. • Participate in store events or client-related events as needed, representing the brand and enhancing client relationships. • Continuously seek to improve personal sales skills and product knowledge through training and self-development. • Act as a brand ambassador, embodying the brand’s values and maintaining the integrity of the luxury experience. You should have... • 1 year of retail experience • Positive demeanor • Team player • Clear communicator • Organized • Enjoys helping others • Strong attention to detail • Interest in the LAKE brand • Must have weekend availability