An established, multi-location equipment dealer is seeking an Agricultural Equipment Sales Representative to grow its customer base and market share across a Central Indiana territory based out of its Lebanon, Indiana store. The territory is made up of row-crop, livestock, and specialty operations of every size, from family farms to large commercial growers, backed by a dealership with a strong reputation for parts and service support. This is a relationship-driven, outside sales role for someone who understands agriculture, speaks the language of the farm, and knows that the sale is only the beginning of a long-term partnership. You will manage an established book of customers while developing new accounts, supported by a full team of parts, service, and precision ag specialists behind every deal. What You Will Do Grow the Territory • Sell new and used agricultural equipment, including tractors, combines, planters, tillage, hay and forage, and application equipment, to farm operators within an assigned territory. • Manage and deepen relationships with existing customers while prospecting and converting new accounts, including conquest customers running competitive brands. • Conduct on-farm visits, field demonstrations, and equipment walkarounds to understand each operation and recommend the right solutions. • Represent the dealership at field days, farm shows, customer events, and community functions. Build and Close Deals • Prepare quotes, proposals, and trade-in appraisals, and structure deals that are profitable for the dealership and make sense for the customer. • Work with manufacturer and third-party finance partners to present financing, leasing, and incentive programs. • Negotiate and close sales, and coordinate delivery, setup, and customer orientation on new equipment. • Maintain disciplined gross margin and help manage used equipment inventory through accurate trade valuations. Partner Across the Dealership • Work hand in hand with parts, service, and precision ag teams to support customers throughout the ownership lifecycle. • Identify opportunities for service agreements, extended warranties, technology upgrades, and parts sales. • Relay market intelligence on competitor activity, pricing, and customer needs to sales leadership. Stay Organized and Accountable • Track leads, customer activity, and pipeline in the dealership CRM and business system. • Forecast sales and meet or exceed volume and margin targets. • Stay current on product knowledge, manufacturer programs, and industry trends through OEM training. Requirements Required • Experience: 2+ years of agricultural equipment sales experience, or a strong farming background combined with a demonstrated record in outside or B2B sales. • Ag knowledge: Solid understanding of farm operations, crop cycles, and how equipment decisions affect a grower's productivity and bottom line. • Relationship skills: Ability to earn trust with farm operators and build long-term, repeat business. • Self-motivation: Comfortable managing your own schedule and territory with minimal oversight. • Business sense: Ability to structure deals, evaluate trade-ins, and protect margin. • Logistics: Valid driver's license and willingness to travel within the territory, including early mornings and seasonal peaks. Preferred • Experience with a major ag OEM line (e.g., Case IH, John Deere, AGCO, New Holland, Kubota, or comparable). • Established relationships with farm operators in Central Indiana. • Familiarity with precision ag technology, guidance systems, and telematics. • Experience using CRM and dealer business systems. • Bachelor's degree in agribusiness, agricultural economics, or a related field, or equivalent experience. Benefits • Company vehicle or vehicle allowance, phone, and laptop. • Comprehensive benefits package, including health, dental, and vision coverage. • Retirement plan with company match. • Paid time off and holidays. • Ongoing OEM product and sales training. • Compensation Target: $65,000 - 120,000+