Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 16,000+ customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. About the Role: We are seeking a highly analytical Performance Marketing Specialist to own the execution of our Google Paid channel globally. You will be the master of our Google Ads accounts. What You’ll Do: • Campaign Management: Execute paid campaigns across Facebook, Instagram, and LinkedIn, focusing on both prospecting and retargeting. • Creative Strategy: Analyze ad performance to provide data-backed briefs to our design team. • Audience Segmentation: Build and refine audience lists to target high-value B2B buyers. • Experimentation: Test new channels and ad formats to lower our cost per lead. • Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead. Requirements • 1-3 years of experience in Paid Social (Meta/LinkedIn preferred). • Understanding of the B2B buyer journey and how to use content to nurture leads. • Strong copywriting skills for ad captions and headlines. • Experience with video ads and creative testing.