Job Summary To lead LCM marketing. To execute & optimise digital platform campaigns. This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp. Key Responsibilities • End-to-end execution of Lifecycle Marketing (LCM) campaigns. • Email marketing operations and campaign management. • Support migration and platform transition activities through November 2026. • Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns. • Audience segmentation, targeting, and campaign analysis. • Support growth and experimentation initiatives across HSI and Wave4 markets. • Coordinate with cross-functional teams to ensure timely campaign delivery and reporting. Skills & Attributes for success • Hands-on experience in CRM/Lifecycle Marketing. • Strong understanding of email marketing platforms and campaign execution. • Familiarity with customer engagement channels such as Push, In-App, SMS, and WhatsApp. • Data-driven mindset with strong execution capabilities. • Ability to independently manage day-to-day campaign operations. Preferred Education & Experience Any MBA graduate. 3-4 years in marketing