Job Duties & Responsibilities: Works with the Director of Northeast Events to manage event marketing in the Northeast Region, including: • Develop print and electronic event marketing materials for local events and interfaces with internal and external designers as needed. • Use the Salesforce Marketing Cloud system and the Outreach.io sales enablement system to generate invitation lists and distribute event marketing materials to event stakeholders. • Use advanced knowledge of Salesforce Marketing Cloud to meet business needs for dynamic personalization, including, but not limited to: • Use of ampscript to drive personalization. • Creation and deployment of dynamic content blocks. • Envision, implement and devaluate A/B tests and experiments to enhance business outcomes. • Ability to evaluate marketing efforts in a statistically significant manner, to assess the effectiveness of efforts and inform future strategies. • Keep organized records of marketing metrics and results of past campaigns. • Creates differentiated marketing content by audience or segment, depending on the nature of the event. • Experience using AI tools (e.g., ChatGPT, Perplexity, or similar platforms) to support marketing and event-related content creation, including drafting email campaigns, audience segmentation strategies, and promotional messaging, with the ability to iteratively refine prompts for improved results • Assist in drafting marketing language, remarks, interview questions and assists with brainstorming content ideas for events. • Works to ensure various internal stakeholders have a clear understanding of expectations, deliverables, dependencies, risks and progress towards achieving milestones. • Attends and staffs various events, as needed. • Other duties as assigned. Qualifications/Skills: • 1-3 years of relevant experience working on corporate, non-profit or political events. • Experience working with digital marketing, sales enablement and design platforms like Salesforce Marketing Cloud, Outreach.io, and InDesign required • Experience with email design and creating and sending mass email campaigns. • Experience with Google Analytics or similar email and web metric reporting preferred. • Knowledge of email design best practices. • Maintain full competency in Microsoft Office Suite and be able and willing to train and master other intricate database and computer applications. • Ability to interact with vendors professionally, while holding them accountable for the proper work product, services, or equipment for which they have been engaged. • Possesses strong verbal and written communication skills. • Establishes and maintains close working relationships with colleagues. • Comprehend the overall objective / mission of the event and tailor their work to accomplish that goal. • Have a basic understanding of AIPAC’s mission and the issues affecting the U.S.-Israel relationship. • Comfort working in the pro-Israel political environment required. • Bachelor's degree or commensurate experience AIPAC is offering a competitive market base salary between $60,500 and $72,000.00 for the position. A job offer within the range will depend on how closely a candidate’s skills and experience match the role’s requirements. AIPAC also offers a competitive and comprehensive benefits package that contributes to employees’ overall total compensation package. We currently work remotely two days a week and in our offices the other three. AIPAC is an equal-opportunity employer.