Essential Duties • Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis. • Hires, trains, motivates, counsels and monitors the performance of all sales employees. • Prepares and administers an annual operating budget for the sales department. • Understands, keeps abreast of and complies with federal, state and local regulations that affect new-vehicle sales. • Directs and schedules the activities of all department employees, ensuring proper staffing at all times. • Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals. • Maintains an accurate daily log that reflects all sales activities in the dealership. • Ensures proper follow-up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system. • Develops, implements and monitors a follow-up system for sales customers. • Maintains teamwork in a customer-focused sales environment throughout the sales, delivery and follow-up process. • Conducts daily and weekly sales meetings. • Provides effective communication throughout the new-vehicle department as well as interdepartmentally. • Ensures that salespeople understand and follow dealership policies and procedures. • Provides proper product and training resources for salespeople on a regular and continuous basis. • Oversees the efforts of new-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership. • Works with salespeople on programs that will increase the sales gross and F&I penetration. • Develops incentive programs along with dealer and other managers. • Helps salespeople close deals when necessary. • Completes deal settlement sheets and turns into accounting office in a prompt and timely manner. • Establishes and maintains standards for the delivery of vehicles to customers. • Provides dealer with accurate floor traffic control data on a daily basis. • Reviews inventory daily to ensure the proper mix of grounded stock for maximum turnover efficiency. • Recommends to the general sales manager the inventory to be carried by color, model and equipment, based on a variety of customer and market analyses. • Assists with trade appraisals as needed. • Directs merchandising and advertising efforts for the sales department in conjunction with the sales managers and dealer. • Assists in the development of advertising campaigns and other promotions. • Attends managers meetings as requested.