Reports To: Chief Revenue Officer Region Supported: Midwest Division (8-12 operating companies) Key Responsibilities Commercial Growth • Partner with company leadership to develop and execute growth strategies. • Increase owner-direct revenue, recurring service sales, and strategic account penetration. • Identify market expansion and cross-selling opportunities. • Support enterprise and regional account initiatives. Commercial Excellence • Drive adoption of Crete United's sales processes, pipeline management standards, forecasting methodology, and CRM best practices. • Establish a consistent commercial operating rhythm across the region. • Improve sales execution while preserving local autonomy. Coaching & Talent Development • Coach Presidents, General Managers, Sales Managers, Account Managers, and business development professionals. • Provide field coaching, deal strategy guidance, and customer engagement support. • Assist in recruiting, onboarding, and developing sales talent. • Build future sales leadership capability across the region. Pipeline & Forecast Management • Lead regular pipeline and forecast reviews. • Improve opportunity qualification, forecast accuracy, and sales accountability. • Ensure disciplined Salesforce usage and data integrity. • Identify performance gaps and drive corrective actions. Service & Account Growth • Expand maintenance agreements, inspections, repairs, and replacement programs. • Improve customer retention and project-to-service conversion. • Support strategic account development and multi-company pursuits across HVAC, Mechanical, Electrical, Plumbing, Controls, Fire Protection, Security, and Low Voltage businesses. Regional Collaboration • Promote sharing of best practices, sales tools, customer intelligence, and market expertise. • Strengthen collaboration among operating companies to maximize growth opportunities and customer value. Key Performance Indicators Growth • Organic revenue growth • Service revenue growth • Maintenance contract growth • Owner-direct revenue • Gross margin improvement • Customer acquisition and retention Commercial Effectiveness • Pipeline coverage and quality • Forecast accuracy • Win rates • Average deal size • CRM adoption and data quality • Strategic account plan execution Talent Development • Sales talent retention and promotion • New hire onboarding effectiveness • Coaching and training participation Qualifications Required • 10+ years of sales leadership experience. • Experience leading regional or multi-location sales organizations. • Proven success driving growth within service-based businesses. • Strong forecasting, CRM, sales management, and strategic account development experience. • Ability to influence senior leaders and drive change through collaboration. Preferred • Commercial HVAC, Mechanical Services, Electrical Contracting, Building Automation, Facilities Services, or related industries. • Experience with private equity-backed organizations and national account programs. Core Competencies • Executive presence and influence • Strategic thinking and business acumen • Consultative selling and account development • Coaching and talent development • Forecasting and performance management • Collaboration, accountability, and results orientation First-Year Success The successful candidate will: • Become a trusted commercial advisor to operating company leadership. • Improve forecast accuracy, pipeline discipline, and CRM adoption. • Increase recurring service and owner-direct revenue. • Establish a consistent commercial operating cadence across the region. • Strengthen collaboration among operating companies. • Develop scalable sales processes and talent pipelines that support sustainable, profitable growth.