Cinch Home Services is seeking a customer-focused Digital Product Manager to support and grow our Direct-to-Consumer (DTC) digital product portfolio. In this role, you will collaborate with cross-functional teams to drive product enhancements, optimize the customer journey, and deliver business value. This is a hands-on position ideal for someone with a strong foundation in digital product management who is eager to make an impact in a fast-paced environment. Key Responsibilities Product Ownership • Own and manage the DTC product backlog, ensuring alignment with customer needs, market trends, and business priorities. • Collaborate with stakeholders to refine requirements and prioritize features that deliver the greatest impact. • Define clear user stories, acceptance criteria, and work with engineering to deliver high-quality solutions. • Partner with the Product team to configure and launch new discount and product codes, ensuring accurate implementation across the DTC digital experience. Customer and Market Focus • Conduct research to understand customer behavior, pain points, and market opportunities. • Translate data insights into actionable product initiatives to improve customer satisfaction and retention. • Partner with marketing to optimize the performance of key landing pages and conversion funnels. Execution and Delivery • Partner with UX/UI designers to deliver user-friendly and visually appealing experiences. • Collaborate with engineering and QA teams to ensure timely and high-quality delivery of product releases. • Maintain a testing roadmap, supporting and implementing A/B experiments to validate hypotheses and inform decisions. Cross-Functional Collaboration • Serve as the primary point of contact for product updates, release plans, and new initiatives. • Communicate progress, outcomes, and key learnings with stakeholders at all levels. • Work closely with analytics teams to measure performance and identify areas for improvement. • Partner with the SEO team to identify and act on site performance opportunities, ensuring product decisions support organic visibility and technical SEO best practices. • Perform other duties as assigned. Qualifications and Experience Required: • 3+ years of experience as a Digital Product Manager/Product Owner, with exposure to B2C digital products. • Experience working across a multi-platform digital environment, managing product initiatives that span multiple systems and tools. • Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent experience). • Strong analytical skills, with experience using tools like Google Analytics or similar platforms. • Familiarity with marketing funnels, customer journey mapping, and landing page optimization. • Basic knowledge of UX design principles and consumer behavior. • Experience working in an agile environment and using tools like JIRA or Trello. • Excellent communication skills and a proactive, problem-solving mindset. Preferred: • Experience running A/B or multivariate tests and analyzing results. • Exposure to creating product roadmaps and defining OKRs. • Understanding of web usability and user-centric design best practices. • Familiarity with analytics and session intelligence tools including Google Analytics, Clarity, and Nexus/Momentum. What We Offer • The opportunity to collaborate with a team of experienced professionals in a growing company. • A supportive environment for professional development and learning. • Competitive compensation and benefits. About Cinch Home Services Cinch Home Services is a leading provider of home service solutions, empowering homeowners to live with confidence and peace of mind. We are committed to delivering exceptional customer experiences through innovative technology and industry-leading expertise. Join us and help shape the future of how we serve and delight our customers!