Position Overview P3 Services is a PE-backed home services platform operating plumbing, HVAC, and related trades across 15+ operating companies nationwide. Our marketing function is lean, high-ownership, and built around one thing: leads that turn into booked jobs and revenue for operators who depend on us. As the Marketing Specialist, you’ll be responsible for lead volume across a portfolio of businesses across the country. Not one brand in one market. Multiple companies, multiple markets, with a dedicated team behind you owning their piece of the channel mix. The role runs on two tracks. The first is analytical: daily performance pulls, trend identification, channel monitoring, and knowing before anyone else when something is off. The second is relational: translating that data into clear recommendations and showing up to OpCo conversations as a trusted marketing partner, not just a report. You’ll work within a structured, high-visibility team that values independent thinking and direct communication. Autonomy is real here. So is accountability. Key Responsibilities Performance Monitoring and Reporting • Monitor daily lead performance across your OpCos by source, flag anomalies early, and identify which companies need the most attention each day. • Prepare and present at the weekly OpCo Lead Review, covering leads, spend, booked jobs, booking rate, revenue, and ROAS. • Facilitate monthly performance reviews for priority OpCos and produce monthly summary communications for others, with quarterly check-ins. OpCo Relationship Management • Serve as the day-to-day marketing point of contact for OpCo leadership and office teams. • Translate marketing performance data into plain-language insights and actionable recommendations for non-marketing audiences. • Set and maintain clear communication boundaries with OpCo staff, with support from Marketing Leadership as needed. • Bring data and a recommendation to every OpCo conversation. Status updates alone are not sufficient. Channel Coordination and Campaign Support • Monitor performance across paid and organic channels including, but not limited to, Google Ads, LSA, pay-per-call, lead aggregators, SEO/GBP, etc. , coordinating with vendors and channel specialists to address gaps and opportunities. • Collaborate with vendors and internal team members to ensure timely execution of campaigns and initiatives. Investigative and Strategic Work • Conduct deeper investigative work: competitive research, customer experience, and website and content analysis. • Identify opportunities for channel reallocation, budget adjustments, or new initiatives and bring recommendations to the team review. • Support larger cross-functional initiatives and projects as needed. • Stay current on platform updates and industry trends that affect home services marketing performance. What You Don't Own • Channel execution. We leverage agency partners and contractors to support the execution. • Budget decisions. Those go through Marketing Leadership as well as P&L and accounting work. • The filter for anything that lands on your plate: does this directly serve lead generation or operator relationship health in my accounts? If not, it's probably not yours. Requirements • 3+ years of marketing experience in home services (plumbing, HVAC, electrical) with direct exposure to Google Ads, LSA, and local search performance or 5+ years multi-location or franchise marketing with demonstrated accountability to lead volume or revenue outcomes, not just campaign execution. • Proven experience working across a portfolio of brands or locations simultaneously, each with its own market dynamics and stakeholders. • Enough channel fluency to diagnose a performance problem, route it to the right person, and follow through to resolution — you don't need to run the accounts, you need to know what's happening in them. • Strong analytical skills with the ability to identify trends, flag anomalies, and connect data to business outcomes. • Excellent written and verbal communication skills, with the ability to present data and recommendations clearly to non-marketing audiences including OpCo GMs and office leads. • Self-directed and comfortable working independently in a structured, remote environment. • Exceptional organizational and project management skills; ability to manage multiple OpCos and initiatives without being told what to prioritize. • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. Preferred • Hands-on experience with ServiceTitan, including pulling Campaign Summary Reports and interpreting booking rate and lead data by business unit. • Experience with project management platforms (Smartsheet, Asana, or similar). What Success Looks Like • OpCo leads are at or above target across all sources, month over month. • Issues are identified and escalated before they are raised externally. • OpCo conversations are grounded in data with a clear recommendation attached. • Monthly performance reviews are prepared, reviewed, and delivered on schedule. • Marketing Leadership has clear, current visibility into assigned OpCos performance at all times.