PRIMARY RESPONSIBILITIES • Commercial Leadership & Orders Growth • Deliver annual orders growth through Hardy’s representative network, measured by territory-level revenue performance and overall channel expansion. • Own and manage the monthly channel forecast with a high degree of accuracy and accountability. • Ensure consistent pipeline discipline across rep partners through coaching, structured reviews, and opportunity management processes. • Identify underpenetrated territories and create corrective action plans to improve performance and market share. • Channel Management & Enablement • Build and maintain strong relationships with owners, principals, and sales teams within the channel management ecosystem. • Develop channel’s capability through structured training programs, product certifications, and ongoing technical-commercial support. • Establish performance expectations, territory goals, and annual business plans for each rep agency. • Conduct quarterly and annual performance reviews, aligning on growth objectives, strategic targets, and improvement priorities. • Recruit, onboard, and develop new rep partners to strengthen regional coverage and market access. • Field Support & Customer Engagement • Support channel agencies in key customer engagements, joint sales calls, site visits, demos, and technical discussions. • Assist channels in pursuing and converting major opportunities, providing strategic guidance and escalation support. • Maintain visibility with end users, OEMs, distributors, and integrators to reinforce Hardy’s presence and validate rep performance. • Represent Hardy at industry events, channel meetings, and regional customer activities to elevate brand visibility and engagement. • Cross-Functional Collaboration • Collaboration across the entire strategic channel-focused structure is expected to ensure business objectives are achieved • Partner with Marketing and Product Management to develop channel-specific campaigns, product training, and selling tools tailored to the rep environment. • Work closely with Operations and SIOP teams to ensure demand planning supports rep-driven pipelines and customer requirements. • Collaborate with Finance and Leadership on pricing strategy, discount structures, agency agreements, and compensation models. • Provide market feedback to Product Management to influence product enhancement and innovation priorities. • Market Insights & Competitive Intelligence • Serve as Hardy’s primary voice of the channel, providing ongoing insights into market shifts, competitive activity, customer behavior, and territory trends. • Track performance benchmarks across territories to identify best practices and standardize high-impact behaviors. • Monitor regional industrial activity to anticipate market opportunities or risks affecting rep-driven business.