PRIMARY FUNCTION: The Senior Manager of Digital and Performance Marketing at Zippo Manufacturing Company/W.R. Case & Sons Cutlery will lead marketing initiatives across our portfolio of iconic American brands. This role owns the strategy, execution, and optimization of paid media (paid social, pay-per-click, and programmatic) along with email and SMS marketing and will be responsible for driving scalable customer acquisition and revenue growth, while also leveraging email as a high-impact owned channel for engagement and conversion. The role will oversee three staff and reports to the Vice President of Global Marketing. The Senior Manager leads a high-impact function, and team, at the intersection of media, data, and creative—building a modern growth engine that balances brand storytelling with measurable performance outcomes. PRIMARY DUTIES: Leadership & Strategy • Define and lead the overarching paid media and email marketing strategy • Execute on Brand Team strategies for high impact organic content • Manage and mentor a high-performing internal team and external agency partners • Establish clear KPIs (CPA, ROAS, revenue contribution from email) and accountability frameworks • Partner with leadership to align marketing investments with business growth goals • Build annual roadmaps, including spending plan and revenue forecasting Paid Media (Acquisition & Growth) • Oversee strategy and execution across: • Paid Social (Meta, TikTok, YouTube, LinkedIn etc.) • PPC and Search (Google Ads, Performance Max) • Programmatic and DSP • Elevate internal capabilities for programmatic/DSP buying • Drive full-funnel media planning, from awareness through conversion and remarketing • Optimize budget allocation across channels to maximize incremental revenue and efficiency • Implement rigorous testing frameworks (creative, audience, bidding strategies, landing pages) • Identify and scale new customer acquisition opportunities and emerging platforms Data, Analytics & Attribution • Establish a unified measurement framework across digital channels with assistance from Business Intelligence group • Lead attribution strategy, including multi-touch attribution and incrementality testing • Build dashboards and reporting using established Business Intelligence platforms to provide clear visibility into performance and ROI • Translate data into actionable insights that inform strategy, creative, and budget decisions • Ensure accurate tracking (pixels, conversion APIs, tagging infrastructure) Creative & Brand Integration • Partner with creative and brand teams to develop high-performing, on-brand organic content • Ensure consistency across paid and owned channels while optimizing for performance • Guide creative testing strategies and improvement loops • Balance performance marketing needs with the heritage and premium positioning of both brands Technology & Innovation • Advise on the tools in marketing technology stack with assistance of Marketing Operations group • Stay ahead of industry trends in media buying, deliverability, automation, and AI-driven optimization • Leverage first-party data strategies in response to evolving privacy regulations • Identify opportunities to improve efficiency through tools, automation, and data integration EDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS: • Bachelor’s in Marketing, Communications, Digital Media/Digital Marketing, Data Analytics, or Business Administration, or equivalent relevant experience required • 4-8+ years of experience in performance marketing, including paid media and email marketing • Demonstrated Proficiency with Microsoft Office Suite • Knowledge of Microsoft AX and D365 operating system, Shopify, DOMO, and Monday.com systems preferred • Proven leadership experience managing teams and external partners • Deep expertise across paid social, PPC/search, and programmatic/DSP platforms, as well as email marketing platforms and campaign optimization • Strong analytical mindset with experience in attribution, forecasting, and performance optimization • Experience managing and scaling media budgets • Demonstrated success driving efficient customer acquisition and email-driven revenue growth in an eCommerce or DTC environment • Direct programmatic ad buying experience, utilizing platforms such as TradeDesk, Amazon DSP, StackAdapt, etc. This is a salaried-exempt, full on-site role located in Bradford, PA.