Job Description: The Assistant / Associate Specialist, Brand Experience Digital role will lead end-to-end strategy development and execution for the Hollister site and app. They are a core member of the brand experience pod, ensuring that brand marketing campaigns are translated through customer-facing messaging in internal digital channels. They partner with several cross-functional teams across the organization, including Merchandising, Marketing Creative, and Digital Operations. The Digital Specialist is the subject matter expert in digital content strategy, bringing critical thinking and creative problem-solving to maximize internal digital campaign and product support. This job is located at our Global Home Office in Columbus, Ohio. ­ What Will You Be Doing? • Owns site and app (seasonal and weekly) marketing content strategy, optimization, and planning. Sees through content updates for owned channels from planning to execution • Understands how other marketing channels (like paid, social, affiliate, etc) work together to form total customer journey by partnering closely with other channel owners • Partners closely with Data & Analytics, customer insights, and product/UX to understand data behind customer journey • Marketplace expert- is relentless about patterning and understands what competitors are doing • Reviews and proofs all seasonal & weekly content, ensuring strategy and brand cuts through in marketing. Provides strategic feedback and voices curiosities on marketing content. • Owns seasonal and weekly site and app learning agenda, including seasonal A/B testing • Partners with ECM, Audience Strategy, Site Merch, Promo Planning and Digital Operations to have deep understanding of current site capabilities, e-spots, audiences, and audience goals • Ensures the right digital content is shown to the right customer audience at the right time • Supports seasonal planning and new digital initiatives, helping translate strategic priorities into customer-facing digital experiences • Provides strategic recommendations during content reviews, planning discussions, and leadership shareouts • Monitors site and app experiences to ensure content accuracy, brand consistency, and executional excellence What Do You Need To Bring? • Bachelor’s Degree or related experience • 3+ years of experience in digital channels (marketing experience preferred, general digital experience required) • Jira, Mural or Figma experience is a plus • High attention to detail, organization, and time management • Strong conceptual analytical skills • Experience collaborating in a highly cross-functional organization • Strong understanding of digital customer experiences and performance metrics Benefits & Perks As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward: • Incentive bonus program • Annual companywide review process • Flexible spending accounts • Medical, dental and vision insurance • Life and disability insurance • Associate assistance program • Paid parental and adoption leave • Access to fertility and adoption benefits through Carrot • Access to mental health and wellness app, Headspace • Paid time off and one paid volunteer day per year, allowing you to give back to your community • Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year) • Seven associate wellness half days per year • Merchandise discount on all of our brands • Opportunities for career advancement, we believe in promoting from within • Access to multiple Associate Resource Groups • Global team of people who will celebrate you for being YOU! Company Description Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com. Learn more about A&F Co. by visiting our corporate website here. ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.