Position Overview The Data & Tracking Specialist & Coach sets up tracking, attribution, and reporting infrastructure for client accounts, and coaches client teams on how to read and act on their own reporting. Key Responsibilities • Build and maintain client-facing dashboards and reports covering funnel performance, attribution, and ROI. • Diagnose and resolve tracking discrepancies between platforms, CRM, and reported revenue for clients. • Lead client sessions teaching stakeholders how to read dashboards and connect metrics to decisions. • Simplify tracking setups and reporting framework based on clients key metrics Required Qualifications • 3+ years in marketing analytics, tracking implementation, or a related technical marketing role. • Hands-on experience with GA4, Google Tag Manager, and at least one BI/dashboard tool (Looker Studio, Tableau, etc.). • Comfort with UTM governance, pixel/conversion API setup, and basic SQL or spreadsheet-level data manipulation. • Ability to explain data findings to non-technical stakeholders clearly and without jargon. Preferred Qualifications • Experience with server-side tracking (CAPI, Server-Side GTM). • Familiarity with multi-touch attribution models. • Agency or multi-client consulting background. What We Look For in Every Client-Facing Expert • Think Bigger Mindset — approaches every client problem by asking 'what would 10x better look like?' rather than settling for marginal fixes. • Service-Minded — treats every client interaction as a chance to build trust; follows through without being chased. • Clear Communicator — translates technical or strategic detail into language a business owner can act on, in writing and live sessions. • Coach, Not Just Doer — comfortable teaching a client to run a process, not only running it for them.