Role Purpose This role is based in Nashville, TN. Travel to Global Headquarters in Bowling Green, KY required as part of on-boarding. The Account Manager, Digital Commerce (Amazon) is responsible for the strategic management and growth of the company's Amazon business. This role owns the day-to-day relationship with Amazon, drives profitable sales growth, optimizes product assortment and content, manages promotional and operational performance, and partners cross-functionally to maximize market share and customer satisfaction. The ideal candidate combines Amazon expertise, strong business acumen, analytical capabilities, and digital commerce expertise to execute Amazon-specific growth strategies while ensuring operational excellence across the Amazon ecosystem. Key Outcomes Account Management: · Serve as the primary business owner and point of contact for Amazon Vendor Management Team. · Develop and execute annual business plans to achieve sales, profitability, and market share objectives. · Manage Amazon vendor relationships, including interactions with Vendor Managers, AVS teams, In-stock Managers, and category stakeholders. · Lead business reviews and present performance updates, opportunities, and action plans. Revenue Growth & Category Management: · Drive topline sales and profitable growth across assigned product categories. · Identify opportunities to expand assortment, increase distribution, and improve product discoverability. · Analyze category, competitive, and consumer trends to develop growth strategies. · Monitor and improve KPIs including but not limited to: Sales Revenue, Sales Units, Buy Bux, Traffic, Conversion, Inventory, Demand Forecast, & Profitability Content & Digital Shelf Optimization: · Partner with Brand Marketing, Digital Marketing & Digital Shelf teams to optimize PDPs to drive conversion. · Ensure best-in-class digital shelf execution including but not limited to: Product titles, Bullet points, Enhanced content, A+ Content, Images, Brand Store content. · Monitor content compliance and address listing issues proactively. · Support SEO strategies to improve organic search visibility and conversion. Promotions & Advertising: · Develop and execute promotional calendars aligned with Amazon events and company objectives. · Develop strategy and execution plans for Amazon programs and events including but not limited to: Big Spring Sale, Prime Day, Prime Big Deal Days, T12, Business as Usual (BAU) deals. · Collaborate with Digital Marketing Team on Sponsored Ads and DSP strategies. · Evaluate promotional and advertising ROI and recommend optimizations. Forecasting & Supply Chain Coordination: · Partner with Supply Chain, Customer Service Forecasting, Planning, and Replenishment teams to ensure inventory availability and order flow. · Monitor and manage regular tasks but not limited to: Purchase orders, Forecast accuracy, Fill rates, In-stock performance, Chargebacks, Operational scorecards. · Identify risks and implement mitigation plans to minimize lost sales. Analytics & Reporting: · Leverage Retail Analytics, Brand Analytics, and other business intelligence tools to evaluate performance. · Partner with business analytics to optimize dashboards and reporting for leadership. · Translate data into actionable business recommendations. · Analyze pricing, profitability, inventory, category and customer behavior trends. Cross-Functional Leadership: · Collaborate with Digital, Marketing, Supply Chain, Finance, Digital Shelf, and Customer Service teams. · Lead cross-functional initiatives to improve Amazon performance and operational efficiency. · Ensure alignment between Amazon strategy and broader company objectives. Competencies Customer Focus: · Understands internal and external customer needs and uses those insights to improve the digital shopping experience, account execution, and business outcomes. Action Oriented & Drives for Results: · Prioritizes high-impact opportunities, takes initiative, and consistently follows through on actions that improve traffic, conversion, sales, profitability, and engagement. Decision Making & Problem Solving: · Uses data, judgment, and cross-functional input to identify root causes, evaluate trade-offs, and recommend practical solutions that support business objectives. Process Excellence: · Improves accuracy, consistency, and efficiency across catalog, merchandising, reporting, and financial processes while supporting scalable ways of working. Functional / Technical Learning: · Builds and applies digital commerce, site merchandising, analytics, and account platform knowledge to improve performance and stay current with evolving marketplace expectations. Minimum Qualifications Required: · Bachelor's degree in Business, Marketing, eCommerce, Supply Chain, or related field. · 3+ years of experience managing Amazon 1P accounts. · Experience with Vendor Central and other eCommerce reporting tools. · Strong Microsoft Excel and data analysis skills. · Demonstrated success driving revenue growth within Amazon. · Strong communication and relationship-management skills. Preferred · Amazon 3P experience preferred but not required · Experience with syndicated data sources and marketplace analytics tools. · Experience working within consumer products, manufacturing, or branded goods industries. · Familiarity with Amazon Marketing Services, Sponsored Ads, or Retail Media. · Familiarity with P&L management and financial analysis. Key Performance Indicators • Amazon sales growth • Gross margin and profitability improvement • In-stock percentage and fill rate performance • Forecast accuracy • Market share growth • Conversion rate improvement • Traffic growth • Digital shelf scorecard performance • Vendor scorecard and operational health metrics Company Information We offer the following: • Competitive Pay • Medical, dental, vision, life & disability insurance • Vacation • Paid Time Off • Paid holidays • 401(k) • Employee Assistance Program • Volunteer Time Off