JOB SUMMARY The person in this position shoots, edits, and performs post-production work on all TV station programming and manages program scheduling for on-air content that is approved by the Community Relations Director. This incumbent also assists in development and oversees the maintenance of the City’s main webpage. ESSENTIAL JOB FUNCTIONS Website & Digital Platform Management • Oversees the daily operation, maintenance, performance, and security of the City’s official websites and affiliated subsites, ensuring reliable functionality, accessibility, and public usability. • Coordinates website structure, content updates, and enhancements in collaboration with departmental subject matter experts; initiates routine content reviews to ensure accuracy and timeliness. • Monitors and resolves technical issues including broken links, form functionality, responsiveness across devices, browser compatibility, and plugin performance. • Ensures compliance with accessibility standards and apply search engine optimization (SEO) best practices to improve discoverability of City information. • Coordinates with the Information Technology Department regarding hosting services, domain registration, SSL certification, and overall site security. • Analyzes website traffic and performance metrics and prepares reports to inform content strategy and continuous improvement. • Updates information, materials, and content regularly to ensure the City’s digital presence remains current and accurate. • Responds in a timely manner to citizen requests and inquiries submitted through website forms and digital platforms, ensuring appropriate routing and follow-up. • Research emerging website needs and periodically recommends enhancements, upgrades, and new functionality to support evolving public engagement goals. Content Creation & Digital Communications • Creates, edits, and manages written, graphic, and multimedia content for websites, digital platforms, newsletters, and presentations. • Designs and maintains online forms and interactive tools to support service delivery, data collection, and two-way communication with residents. • Supports digital branding efforts by ensuring content aligns with established City brand guidelines, messaging standards, and visual identity. • Maintains and organizes the City’s digital asset library, including photography, video, and graphic files, using standardized naming conventions and version control. • Provides proofreading and editorial support to ensure clarity, consistency, and accuracy of published materials. Newsletter & Public Engagement Support • Manages production and distribution of the City’s electronic newsletter, ensuring timely inclusion of accurate news, events, and announcements. • Coordinates content sequencing, formatting, and automated feed compatibility to support consistent and effective outreach. • Monitors and responds to resident inquiries received through digital communication tools, escalating or routing requests as appropriate. Multimedia Production & Event Coverage • Plans, shoots, and edits digital video and audio content for internal and external audiences in support of City communication objectives. • Assists with studio and field production, including photography, videography, and event coverage, as assigned. • Maintains readiness and proper storage of photography and video equipment, including cameras, audio gear, lighting, batteries, and media storage. • Downloads, archives, and categorize digital media in accordance with departmental standards to ensure long-term accessibility and retrieval. Interdepartmental Collaboration & Project Management • Works closely with marketing, communications, and City departments to assess digital communication needs and translate them into effective web and multimedia solutions. • Contributes to broader digital communication planning and strategy discussions to enhance public engagement and information delivery. • Manages multiple concurrent projects with minimal supervision, balancing competing priorities and deadlines. • Documents, tracks, and completes work requests using the department’s project tracking system. • Performs other related duties as required. MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS Requires a Bachelor’s Degree in Communications, Marketing, Advertising, or a related field; two (2) years of related experience; related experience in TV Broadcast production preferred; or an equivalent combination of education and experience. CERTIFICATION, LICENSE, AND SPECIAL REQUIREMENTS None. KNOWLEDGE, SKILLS AND ABILITIES • Knowledge of principles and practices of producing television programs. • Knowledge of media sources and resources. • Knowledge of computer systems and software utilized in a business environment. • Knowledge of video software. • Ability to edit raw footage in post-production to a quality finished program. • Ability to operate presentation equipment. • Ability to create graphic design elements in production work. • Ability to set up and operate field equipment. • Ability to troubleshoot and provide technical support. • Ability to operate remote vehicle and equipment. • Ability to communicate clearly and concisely, verbally and in writing. • Ability to establish and maintain effective relationships with those contacted in the course of work. • Ability to exercise judgment in the release of information. • Ability to coordinate and manage several projects simultaneously using effective time management and problem-solving techniques. • Ability to work independently and follow through on assignments with minimal direction. PHYSICAL DEMANDS The work requires light physical effort and involves prolonged periods of sitting; frequent use of a computer and digital devices requiring repetitive motion; visual acuity to review and produce digital content; hearing and speaking to communicate effectively in person, by telephone, and through virtual platforms; and sustained mental acuity to manage multiple tasks, analyze information, and meet deadlines. WORK ENVIRONMENT The work is typically performed in a safe, secure office environment and may include periodic field assignments or event coverage. The position operates in a dynamic setting that requires adaptability and responsiveness to changing priorities, deadlines, and unanticipated communication needs.