MARKETING SPECIALIST Hensley Beverage Company is a multi-generational, family-owned, local Arizona beverage wholesaler that distributes a wide portfolio of beverages, including Anheuser-Busch InBev (ABI) beers, top selling local and regional craft beers, premium non-alcohol beverages, and an extensive assortment of award-winning fine wines and spirits. We maintain a fine lineup of world-class products, and even more importantly, a strong team of world-class people. Position Summary: The Marketing Specialist is an active, hands-on role responsible for planning, executing, and reporting on live events and activations. This position is not limited to office work – you will be out in the field, actively involved in event management, supporting on-site execution, and analyzing event performance. You will ensure that each event or activation aligns with the company's marketing objectives and brand guidelines. We are looking for a highly organized and proactive individual who thrives in dynamic, fast-paced environments. Interested in learning more about Hensley Beverage? Follow the link below: https://hensley.com/ Position Responsibilities may include, but not limited to: • Lead event planning and execution: You will be at the forefront of the on-site management of promotional events across Arizona, from large festivals to smaller, intimate brand activations. • On-the-ground event coordination: Actively participate in executing activations, coordinating logistics, managing teams of volunteers or marketing representatives, and ensuring seamless event operations. • Collaborate with leadership to develop strategic event plans and align them with the company's marketing goals. • Event performance analysis: Collect and analyze data from events to track engagement, ROI, and other relevant performance metrics. Share findings with leadership to continuously improve future events. • Budget management: Oversee and manage event budgets, ensuring that resources are allocated effectively to maximize the success of each event or activation. • Event promotion and sampling: Develop and manage on/off-premise programming for key events, including product samplings, promotions, and brand activations. • Relationship building: Cultivate strong relationships with internal teams, external vendors, promoters, and event stakeholders to drive successful partnerships. • Ensure brand consistency: Ensure all events adhere to brand guidelines and marketing standards. • Flexibility and adaptability: Be ready to work during evenings and weekends to oversee event activation, especially during peak seasons. • Provide detailed event reports: After each event, compile a comprehensive event recap with performance metrics, insights, and recommendations for improvement. Required Skills and Experience: • Proficiency in Microsoft Office and general computer skills. • At least 21 years of age. • Prior experience in event coordination, promotions, or live activations is preferred. • Ability to manage multiple events simultaneously and ensure timely, high-quality execution. • Strong problem-solving skills and the ability to adapt quickly in fast-paced environments. • Regularly required to lift and/or move up to 50 pounds, with the ability to occasionally lift up to 165 pounds. • This is not just an office job: You will be required to actively participate in events and activations across Arizona, working both in office and on-site at various venues such as outdoor festivals, concerts, golf tournaments, and more. • Flexibility to work evenings and weekends as necessary. Preferred Skills and Experience: • Fluency in Spanish (read, write, and speak) is a plus. • Experience in the beverage industry is beneficial but not required. Hensley Benefits: • Medical, Dental, and Vision insurance plus EAP, 401K, Tuition Reimbursement • PTO - Paid time off • Safe Ride Home- Cab ride or UBER reimbursement