BDC Brands (Black Diamond Coatings, Inc.) is a veteran- and family-owned manufacturer of premium, environmentally friendly home improvement products sold under our DOMINATOR®, AQUA-X®, and OBSESS® brands. We take pride in innovation, quality, and delivering exceptional customer experiences through direct-to-consumer and retail channels. Learn more at www.bdcbrands.com. Position Overview: We are seeking a hands-on, results-driven Direct-to-Consumer Marketing Expert to lead and execute strategies that drive online sales, customer retention, and brand growth. This individual will “own the work” — building campaigns, optimizing digital performance, and directing contractors or partners when needed. The ideal candidate is strategic yet tactical, thrives in a fast-paced, entrepreneurial environment, and is internally motivated to achieve measurable success. Key Responsibilities (but not limited to): • E-commerce Strategy & Execution • Manage and optimize the company’s Shopify websites for conversion, performance, and user experience. • Lead A/B and split testing across website and ad assets to improve KPIs (CTR, ROAS, CAC, etc.). • Digital Advertising • Develop and manage ad campaigns across Meta (Facebook/Instagram), YouTube, and other paid media platforms. • Analyze performance data and continuously refine audience targeting, creative, and spend allocation. • Email & CRM Marketing • Execute lifecycle marketing campaigns using Klaviyo or HubSpot to drive engagement, repeat purchase, and LTV. • Develop segmented automations, flows, and personalized content that deliver measurable results. • Analytics & Reporting • Track, analyze, and report on all key performance metrics for DTC initiatives. • Present data-driven insights to leadership and recommend optimizations. • Leadership & Collaboration • Work alongside the marketing team, product managers, and creative team to align campaigns with brand goals. • Direct and mentor contractors, freelancers, or agencies as needed to ensure excellence in execution. Required Skills & Experience: • Proven experience managing Shopify DTC stores. • Proficiency in Klaviyo or HubSpot for email marketing. • Hands-on experience with Meta Ads Manager, YouTube Ads, and Google tools (Analytics, Tag Manager). • Strong understanding of split testing, conversion optimization, and performance tracking. • Ideally, experience with influencer marketing and managing content usage rights. • Exceptional analytical skills and ability to translate data into actionable insights. • Excellent communication, organization, and time management skills. • Self-motivated, competitive, and passionate about achieving ambitious goals. • Local candidates strongly preferred to collaborate with the in-person marketing and manufacturing teams. Core Values Alignment: At BDC Brands, we live by our core values — they’re not optional: • Deliver Exceptional Customer Experience – Every decision centers around the customer. • Commit to Excellence & Tenacity – “Figure it out” mindset; no challenge too big. • Competitive Spirit & Change Leadership – Always improving and innovating. • Integrity & Teamwork – Honest, respectful collaboration drives success. • Be Humble, Resourceful & Have Fun – We win together and enjoy the journey. Compensation & Benefits: • Competitive salary commensurate with experience • Performance-based bonuses • Paid time off and holidays • Health, dental, and vision benefits • 401(k) with company match • Collaborative, family-oriented culture with growth opportunities Performance Metrics: • Brand awareness growth (direct & aided recall, share of voice) • E-commerce revenue & ad performance (ROAS, ACoS, CPC, CTR) • Product launch success and content engagement • Campaign conversion rates and email/social effectiveness