The Director of Marketing is a strategic and execution-driven leader responsible for elevating the DOMINATOR®, AQUA-X®, and OBSESS® brands. This role blends bold marketing creativity with sharp analytical planning to grow brand awareness, differentiate product offerings, and drive sales across digital, retail, and distribution channels. The ideal candidate has a strong background in product-based marketing — not services — and thrives in highly competitive markets. They’ve succeeded in entrepreneurial or mid-size environments where agility, speed, and cross-functional hustle matter more than layers of corporate process. Key Responsibilities: Brand Awareness & Positioning: • Own the strategy and execution of initiatives that drive consumer demand and brand recall — with a clear goal of making our brands household names in their categories. • Position BDC’s products against competitors with differentiated messaging and storytelling. • Champion consistency in brand voice, visuals, and values across all platforms. Product Marketing & Launches: • Lead go-to-market strategy for new products, including naming, messaging, packaging, launch planning, and sales enablement. • Partner with the Sales team to ensure alignment with seasonal cycles and customer feedback. • Create high-impact product content that communicates value and drives conversions. E-Commerce & Paid Media: • Own performance on Amazon, Shopify, and other online platforms. • Drive traffic and revenue through data-informed paid media strategies (Google, Meta, Amazon Ads). • Constantly test, analyze, and improve campaigns to increase ROI and lower CAC. Creative Execution & Campaign Management: • Concept and produce memorable, conversion-focused campaigns that stand out in a crowded space. • Roll up your sleeves to write copy, direct creative, and test messaging across channels. • Use non-traditional and guerrilla tactics where appropriate to capture attention. Data-Driven Planning: • Define and track KPIs for awareness, conversion, engagement, and marketing ROI. • Use tools like Google Analytics, Helium 10, HubSpot, and Shopify to inform decisions. • Continuously optimize spend and focus based on performance insights. Team & Cross-Functional Leadership: • Lead a small but mighty team of marketers and freelancers. • Collaborate closely with Sales, Product, and Operations for aligned execution. • Maintain urgency, ownership, and accountability across projects. Ideal Background: • 5+ years in product-based marketing (CPG, home improvement, or similar physical goods) • Proven experience in highly competitive categories, with examples of standout campaigns or market wins • Hands-on execution mindset — comfortable owning both strategy and tactics • Experience in small or mid-sized businesses; able to thrive without big-company resources • Deep understanding of digital platforms, content, analytics, and campaign performance