The Digital Content Manager – Gibson Certified Vintage owns the day-to-day execution of GCV’s digital content ecosystem, with primary responsibility for photography, product listings, and supporting social and marketing initiatives. This role serves as the central driver of consistent, high-quality digital output across web and social channels, ensuring vintage instruments are presented accurately, clearly, and compellingly. The ideal candidate is a hands-on creative with strong technical execution skills and an organized, ownership-driven mindset. This role balances content creation with coordination—moving listings from intake to live efficiently while collaborating with internal and external partners on broader marketing initiatives. Essential Functions Product Listings & Web Content • Own the end-to-end creation and management of Gibson Certified Vintage product listings, ensuring accuracy, consistency, and timely execution. • Manage photography assets for listings, including capture, editing, sizing, and uploading across digital platforms. • Edit and refine product copy based on provided technical write-ups, ensuring clarity, consistency, and alignment with GCV standards. • Manage CMS workflows related to listings and digital content. • Maintain consistent visual and content standards across approximately 10–15 listings per month. Photography & Light Video Production • Serve as primary photographer for Gibson Certified Vintage, handling full capture, edit, and delivery of still imagery for web and social use. • Capture and edit light video content, including short-form social clips and product-focused reels (primarily iPhone-based capture). • Maintain organized archives of digital assets for ongoing use and reference. • Coordinate with internal or external video teams on larger or more polished video projects as needed, serving as the GCV point of contact. Social Media & Digital Engagement • Collaborate with the Gibson Certified Vintage Manager on social media planning and execution. • Create and publish supporting social content tied to product releases, listings, and program initiatives. • Maintain a consistent visual and tonal presence across social channels. • Support basic engagement and content optimization efforts as needed. Cross-Functional Collaboration • Work closely with Gibson corporate Marketing and PR teams to align GCV content with broader initiatives. • Coordinate with internal stakeholders to support campaigns, launches, and special projects. • Engage external creative partners when required to support larger content initiatives. Design & Program Support • Provide light design support as needed for program materials, including Certificates of Authenticity, Letters of Appraisal, and related assets. • Support continuous improvement of content workflows, documentation, and asset management practices. Team Support (As Needed) • Collaborate with the GCV team to support day-to-day operations during peak periods or special initiatives. Required Skills/Abilities • Strong photography skills, including capture, editing, and asset preparation for web and social platforms. • Comfortable producing light video content for social and digital use. • Proficiency with Adobe Creative Suite, including Photoshop, Lightroom, and InDesign, as well as Capture One, for image editing, asset preparation, and light design work. • Highly organized, with the ability to manage multiple listings and projects simultaneously. • Strong attention to detail, particularly when working with high-value instruments and technical product information. • Ability to collaborate effectively across teams while maintaining ownership of deliverables. • Working knowledge of CMS platforms and digital asset workflows. • Clear written communication skills for editing and refining product copy. Required Education and Experience • Bachelor’s degree in photography, marketing, communications, or a related field preferred, or equivalent practical experience. • 2–5 years of experience in digital content, photography, e-commerce, or related roles. • Experience working in product-driven or specialty retail environments preferred. • Background in music, instruments, or adjacent creative industries is a plus. Essential Knowledge • Strong working knowledge of guitars, with an emphasis on vintage instruments, and a demonstrated desire to continue building product knowledge. • Ability to confidently identify core Gibson models and engage with internal teams about vintage guitars in a knowledgeable, professional manner. • Understanding of digital content workflows, from capture through publication. Personal Qualities • Ownership-driven and dependable, with a strong sense of accountability. • Comfortable balancing creative execution with operational consistency. • Adaptable and effective in a fast-paced, evolving program environment. • Collaborative, professional, and detail-oriented. Travel Requirements • This position is Nashville-based and primarily onsite. • Minimal travel may be required to support content or program needs. Physical Demands • Primarily onsite in a retail, studio, and office environment. • Regular standing and walking required during photography, retail support, and content capture. • Frequent handling of guitars and related equipment; must be able to lift and carry items up to 40–50 lbs as needed. • Extended periods of computer-based work for editing, listing creation, and content management. • Ability to work in a loud retail environment for extended periods. • Flexible schedule required, including occasional evenings and weekends to support content or program needs.