Key Responsibilities • Manage and maintain the pre-registration database to ensure accurate and organized contact information. • Develop, schedule, and execute targeted email marketing campaigns to pre-registered individuals. • Segment contact lists based on campaign objectives, demographics, location, and engagement history. • Monitor campaign performance, including open rates, click-through rates, responses, and scheduling conversions. • Conduct A/B testing on subject lines, messaging, and call-to-action strategies to improve campaign effectiveness. • Generate weekly and monthly reports on campaign performance, conversion metrics, and recommendations for improvement. • Collaborate with the Scheduling, Marketing, and Operations teams to align campaigns with clinic availability and organizational priorities. • Maintain compliance with email marketing best practices, privacy regulations, and company communication standards. • Identify opportunities to re-engage inactive leads through automated email workflows and follow-up campaigns. • Assist with maintaining the integrity of marketing data and provide insights to improve overall patient acquisition and scheduling performance. Qualifications • Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field (preferred). • Experience with email marketing platforms and CRM/database management. • Strong analytical skills with proficiency in Microsoft Excel and reporting tools. • Excellent written communication and organizational skills. • Detail-oriented with the ability to manage multiple campaigns simultaneously. • Experience handling and circumventing spam protection to maximize email deliverability and campaign performance. • Experience with healthcare marketing or patient engagement is a plus. Preferred Skills • Email marketing automation • Data analysis and reporting • CRM/database management • Microsoft Excel • Campaign optimization and A/B testing • Strong communication and project management skills M-F 8:30AM-4:30PM