Building successful marketing campaigns takes careful planning, development, and a strong social media strategist who can reach the target audience. K1 Speed is seeking a skilled social media strategist to help us build social media campaigns that capture prospects’ attention and engage existing customers. Responsibilities ● Produces, edits, and proofs digital content according to a content schedule. ● Create and curate engaging content for various social media platforms, including Facebook, Instagram, Twitter, YouTube, TikTok, Twitch, and Reddit according to a content schedule. ● Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge Social Media Platforms success. ● Oversees and contributes to results reporting and presentations. ● Recognizes areas for opportunities; gathers insights and brainstorms action plans to capitalize on opportunities. ● Develops comprehensive social media influencer and reputation strategies for individual brands and corporate messaging. ● Actively monitors and engages in all brands’ online communities, including monitoring social media channels, social media groups, review channels, and responding/engaging with customers and employees as needed. ● Closely monitor social media channels for trends, customer feedback, and industry news. ● Collaborates with a variety of key internal and external stakeholders in a matrix environment. ● Develops social media influencer campaigns to encourage engagement in real-time. ● Performs other related duties and projects as required by management. Skills and qualifications ● Understanding of web traffic metrics/analytics ● Strong verbal and written communication skills ● Experience creating and scheduling content calendars ● Short form writing experience is necessary within social content context ● Extensive knowledge of social media platforms including Facebook, Instagram, Twitter, TikTok ● Excellent time management skills and customer-service oriented attitude ● Excellent attention to detail is a must ● Excellent analytical, written, and verbal communication skills ● Ability to work in a fast-paced environment and learn quickly ● Self-starter; takes initiative; excellent time management skills and ability to work independently and as part of a team ● Experience using social publishing tools (Sprout Social, Social Studio, Plannable) Preferred qualifications ● 3-4 years’ experience working as a social media strategist or manager ● A bachelor’s (or equivalent) degree in marketing or a related field ● Hands-on experience using social media to build brand awareness ● Ability to identify target audiences’ preferences and produce tailored content