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General Manager

Marinemax · marinemax.com
CocoaLead / Manager
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The job in short

General management.

MarketingCompliance

Details

Found
25 d ago · posted 2026-09-03
Location as listed
Cocoa, FL, United States
Role
Operations Manager
Source
The company’s own careers site

Full description

OVERVIEW: The General Manager is responsible for ensuring successful dealership operations including sales, service, financial profitability, overall Team development as well as increasing community relations and MarineMax market share. KEY TASKS: • Enthusiastically embrace the MarineMax values and mission statement, effectively conveying these to all Team Members through your example. • Supervisory responsibilities include: interviewing, hiring, training and developing team members; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. • Consult with Human Resources to ensure all requirements are met before taking any employment actions. • Continually “TopGrade” your team, working with Human Resources to manage any necessary changes. • Assist staff with the sales effort, including explaining features, demonstrating operation of boat, suggesting optional equipment, etc. to customers and prospects. • Manage deals, adhering to the MarineMax One Price strategy. • Ensure the MarineMax commission guidelines, as they apply to “One Price”, are adhered to. • Collaborate, as needed, with your Regional President to avoid any inventory, new or used, becoming “aged”. • Maintain an acceptable FANS score by ensuring the needs of our customers are met and their expectations are exceeded by delivering and maintaining a quality product. • Ensure profitability of dealership(s) by maintaining adequate and appropriate staff, financial analysis, managing SG&A, accomplishing sales goals and ensuring customer satisfaction. • Resolve customer complaints or concerns and explore ways to better serve our customers. Once resolved ensure processes are modified in order to avoid a repeated complaint. • Analyze financial statement and identify areas for improvement, notify your Regional President of all areas for improvement and make recommendations to realize these improvements. • Recommend or approve budget, expenditures and appropriations • Analyze operating and administrative procedures for all departments in an effort to assess and increase efficiency, effectiveness, and productivity. • Work with Products Department and Regional President to manage inventory. • Participate in the professional development of your team via leadership and appropriate training programs; implementing relevant training programs for all appropriate Team Members. Utilizing the IDP (Individual Development Plan), and other resources available through the HR Department. • Attend meetings and contribute to company strategy and policy making as required. • Assist in establishing annual commitments and forecasting; order products, review production, distribution and invoicing, and improve inventory. • Coordinate, execute and attend boat shows and other off-site promotional opportunities. • Strategic planning of marketing efforts to maximize market share results. • Oversee facility management and all compliance issues with local, state and national regulatory agencies i.e. OSHA, EPA. • Promote and fully participate in the MarineMax Safety Program; ensuring a safe workplace free of hazards for all team members. • Communicate upward the market trends, customer attitudes, competitive intelligence and needs of the sales and service operations. • Other duties as assigned. KEY RESULT AREAS: • Profitability of the dealership • FANS Scores • Aged Inventory • Sales Margins • SG & A • Leadership, staff training/motivation, and Topgrading • Safety Records • Effectively resolve customer issues • Timeliness and accuracy of paperwork • Effectiveness of cost controls • Enhanced customer relations

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