General Duties and Responsibilities: • Plan, execute, manage, and optimize paid media campaigns across Facebook, Instagram, X, Google, YouTube, and other digital advertising platforms. • Develop media plans and buying strategies based on campaign objectives, target audiences, budgets, and performance goals. • Develop and manage audience targeting strategies, including demographic, behavioral, interest-based, remarketing, and lookalike audiences. • Manage campaign budgets, pacing, bidding strategies, placements, and audience allocation to maximize performance and return on advertising investment. • Monitor campaign performance and make ongoing adjustments based on key performance indicators, audience behavior, costs, and campaign objectives. • Analyze campaign and audience performance to identify trends, opportunities, and areas for optimization. • Evaluate the performance of creative assets, messaging, audiences, and placements and assist with A/B testing strategies. • Manage campaign setup, trafficking, tracking, quality assurance, and implementation to ensure accurate campaign launches. • Partner with creative, marketing, digital, and other internal teams to coordinate campaign assets, messaging, landing pages, and tracking requirements. • Prepare campaign performance reports and translate data and audience insights into actionable recommendations. • Track campaign spending and ensuring budgets are appropriately paced and aligned with approved media plans. • Leverage AI tools, including ChatGPT, Claude, Microsoft Copilot, and other emerging technologies, to support audience research, campaign analysis, reporting, and optimization. • Monitor emerging digital platforms, advertising products, audience trends, and technologies and recommend new opportunities when appropriate. • Manage multiple campaigns and priorities while meeting campaign launch and reporting deadlines. • Perform additional duties and responsibilities as assigned. Position Requirements: • Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field preferred. • Minimum of 3 years of experience in digital media buying, media planning, paid social, paid search, performance marketing, or programmatic advertising. • Hands-on experience planning, launching, managing, and optimizing paid digital advertising campaigns. • Strong working knowledge of Meta Ads Manager and Google Ads required; experience with X Ads, YouTube, and other digital advertising platforms preferred. • Experience with programmatic advertising platforms and DSPs such as DV360, The Trade Desk, Yahoo DSP, or similar platforms is a plus. • Strong understanding of audience targeting, segmentation, retargeting, campaign optimization, and digital advertising performance metrics. • Experience analyzing campaign performance and using data to make media buying and optimization decisions. • Strong proficiency in Microsoft Excel; experience with Google Analytics, data visualization, or other reporting tools preferred. • Familiarity with AI tools and an interest in applying emerging technologies to digital advertising, analysis, and campaign optimization. • Strong analytical, organizational, and communication skills with excellent attention to detail. • Ability to manage multiple campaigns, budgets, platforms, and deadlines in a fast-paced environment. Compensation & Benefits • Competitive salary - $85k -$110k depending on skills and relevant experience. • Comprehensive health, dental, and vision insurance plans. • 401(k) retirement plan with company match. • Paid time off and holidays. • Professional development and training opportunities. • Collaborative and inclusive work environment.