The highly analytical and collaborative Data Marketer will support performance optimization and integrated marketing insights within our regional bank’s marketing team. Reporting to the Marketing & Brand Manager, this role will serve as lead in connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive measurable growth. Essential Job Responsibilities__________________________________ Performance Marketing Support & Optimization • Serve as key internal data marketing partner for ad agency and direct mail vendors. • Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns) • Track and optimize key metrics such as cost per account, application conversion rates, CAC, LTV and campaign ROI • Provide recommendations to the Marketing & Brand Manager on how to improve performance, messaging and budget allocation • Support campaign testing, including audience targeting, messaging variations, and channel mix • Manage audience data, segmentation frameworks, and data flows across systems Integrated Marketing Insights & Synthesis • Bring together data from multiple marketing programs (digital, branch, CRM, and brand campaigns) into a clear, unified performance view • Identify trends, patterns, and opportunities across campaigns to inform strategy and planning • Translate analytics into clear, actionable recommendations for a non-technical marketing audience • Contribute to building a test-and-learn culture within the marketing team Customer & Lifecycle Analytics • Analyze the full customer journey, from awareness and acquisition through onboarding and retention • Support segmentation efforts to identify high-value customer groups within local and regional markets • Provide insights to Sales Enablement Manager to improve cross-sell and product adoption (checking, savings, loans, credit products) • Help optimize marketing efforts to deepen customer relationships and increase lifetime value Reporting & Dashboarding • Develop and maintain regular reporting dashboards tracking campaign and channel performance • Prepare weekly and monthly performance summaries for the Marketing & Brand Manager and leadership • Ensure consistency in KPI definitions and measurement across campaigns and reporting • Forecast performance and support planning for campaigns, promotions, and seasonal demand • Evaluate and recommend enhancements to tools and systems to improve efficiency and scalability Compliance & Data Integrity • Ensure data collection and reporting practices align with banking regulations and privacy requirements • Support proper tracking, tagging, and data accuracy across marketing systems • Partner with internal teams (compliance, IT, vendors) to maintain responsible marketing data usage Bona Fide Occupational Qualifications_____________________________ • 4–8+ years of experience in marketing analytics, performance marketing, or data analysis in the financial industry or highly-regulated industry • Experience with attribution models, media mix modeling, incrementality testing, or broader marketing effectiveness measurement • Experience working within marketing teams (agency, in-house, or financial services preferred) • Experience working across multiple datasets and systems • High accuracy in reporting, tracking, and analysis • Proficiency with analytics and reporting tools (e.g., Google Analytics, Power BI, Excel, and SQL) • Ability to synthesize data and communicate insights clearly and effectively • Strong organizational and collaboration skills across cross-functional teams • Experience with attribution models, A/B testing, or campaign experimentation • Experience in regional banking, credit unions, or financial services • Familiarity with CRM platforms and marketing automation tools • Understanding of local market dynamics and community-focused marketing • May be eligible for Telecommuting