Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth. This role sits at the center of how Daxko's go-to-market engine runs. As Senior Manager, Marketing Operations, you own the quality, completeness, and activation-readiness of our customer and prospect data — the foundation everything else is built on. You'll design the architecture, lead a team of specialists, and make sure the data flowing into our campaigns, segments, and ABM programs is accurate, enriched, and ready to act on. What you'll do • Own data enrichment end-to-end: tool selection, provider management, AI-assisted workflows, and the roadmap for maintaining best-in-class data completeness across the database • Engineer multi-source enrichment pipelines through Snowflake and Databricks into CDP activation layers, translating pipeline goals into clear data requirements and audience intelligence at scale • Design and enforce governance standards across field ownership, enrichment source hierarchy, freshness SLAs, and tagging conventions; maintain data dictionaries that serve as the team's source of truth • Own identity resolution logic, including merge rules, deduplication standards, and record governance, and define the field-level segmentation and trigger criteria that make HubSpot and CDP data immediately activation-ready • Lead structured experimentation across enrichment sources, segmentation logic, and trigger criteria to improve downstream conversion; evaluate and sunset tools that no longer serve the stack • Partner with demand gen, martech, and ops stakeholders to align data strategy with pipeline goals, ensuring the stack operates as a connected, high-performing system • Lead and develop a team of individual contributors: set clear goals, run regular 1:1s, support growth, and hold a high execution standard on QA, documentation, and data accuracy What you'll bring • 5+ years in marketing operations in a B2B SaaS environment • Expert-level HubSpot experience with direct ownership of database quality, enrichment programs, and MAP data architecture • Deep, hands-on experience with B2B enrichment platforms and data providers, including multi-source layering and field-level enrichment decisions • Proven ability to design segmentation and trigger logic from the ground up, translating ICP and campaign criteria into scalable rules in HubSpot • Experience building AI-assisted enrichment workflows, with sound judgment on output quality, failure modes, and when human review is required • Working knowledge of how data moves through a B2B MarTech stack, from enrichment provider into CRM through to campaign activation • Bachelor's degree in business, marketing, or equivalent relevant experience Nice to have • Working knowledge of SQL for data validation and enrichment logic review • Experience with CDP concepts and how enriched data connects to triggered campaign infrastructure • Familiarity with ABM platforms, intent data tools, or AI-powered marketing automation • HubSpot, Salesforce, or Google Analytics certifications Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values. We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include: 🏢 🏡 Hybrid work model 📆 Leave entitlements 🤕 Recently introduced hospitalization/caregiving leaves 🍼 Paid parental leaves (Maternity, Paternity, & Adoption) ⚕️Group Health Insurance 🚵🏽 Accidental Insurance 💲Tax-saving reimbursements 🤑 Provident Fund (PF) 👖 Casual work environments 🎉 Company Events and Celebrations 🏆 Performance achievement awards 💸 Referral bonus 🚀 Learning & Development opportunities #LI-Hybrid