Senior Growth Marketing Associate (B2B, Outbound, Events & Partnerships) We’re hiring a Senior Growth Marketing Associate to run end-to-end B2B growth programs that create pipeline at scale. You’ll own the full campaign engine across channels—outbound (email + LinkedIn), events, partnerships/communities, referral programs, and lifecycle follow-ups—then iterate weekly based on what’s converting into meetings and opportunities. This is a hands-on operator role for someone who can take a motion from idea → launch → performance → iteration, without needing a big team around them. What You’ll Own 1) Full-Funnel B2B Campaign Engine • Plan and run ongoing campaigns across: • cold outbound programs (persona × seniority) • warm outreach to prior-engaged accounts and “not now” outcomes • “send more info” motions with structured follow-through • follow-ups for declined/cancelled/no-show/reschedule cohorts • referral outreach and referral conversion loops • Own sequencing strategy: follow-up structure, testing plan, and iteration • Maintain the campaign calendar and keep programs shipping weekly (not occasional bursts) 2) Outbound Messaging Systems • Build scalable messaging libraries: • cold email sets (by persona and seniority) • LinkedIn outbound messaging (cold + warm) • follow-up templates that consistently convert “send info” into meetings • Work closely with SDRs to ensure messaging is: • easy to execute • consistent across reps • updated based on real objections and call learnings 3) Partnerships & Community Growth • Build and manage partnerships with: • operator communities (RevOps, sales enablement, CS, GTM) • curated groups (Slack/Discord), associations, and ecosystem partners • newsletters, podcasts, and community-led programs • Create repeatable co-marketing motions: • co-hosted sessions • newsletter swaps • partner spotlights and content collaborations • referral-driven collaborations • Run a partner pipeline: outreach → pitch → collaboration → tracking → repeat 4) Events Program Ownership • Own event-driven pipeline programs across formats: • conferences/summits (pre-booking + onsite meetings + post-event follow-up) • curated dinners/meetups • invite-only roundtables • webinars/workshops • Build repeatable event playbooks: • event selection criteria (audience fit + pipeline intent) • speaker/attendee list mining and outreach • registration + booking funnels (landing page basics, scheduling flow) • multi-touch pre and post follow-ups across channels 5) Influencer / Creator Partnerships (Selective, High Quality) • Identify operator creators and micro-influencers in our target audience • Run credible collaborations: • co-created content • podcast/webinar participation • creator-led workshops or roundtables • Optimize for pipeline outcomes (not vanity metrics) 6) Performance, Tracking & Growth Insights • Track performance end-to-end: • replies, meetings booked, show rates, and pipeline attribution by source • conversion rates for each motion (cold vs warm vs events vs partners vs referrals) • Publish a weekly growth update: • what shipped • what performed • what we’re doubling down on • what needs a rewrite or a new offer • Turn learnings into next week’s plan—fast Success Looks Like • A predictable engine that creates qualified meetings every month from: • outbound programs • events • partnerships/communities • referrals • Strong conversion improvements over time (reply → meeting → attended) • A repeatable events and partnerships playbook that compounds (not one-off spikes) • Messaging that consistently works across personas and seniority levels • Clear tracking that drives decisions, not just reporting Requirements • 2+ years in B2B growth marketing / demand gen / lifecycle / outbound programs (startup experience preferred) • Proven ability to run campaigns end-to-end and iterate based on results • Strong writing and messaging skills for B2B audiences (operators + leadership) • Operationally strong: you can manage calendars, timelines, stakeholders, and follow-ups • Data-literate: you can diagnose what’s working and take action quickly Nice to Have • Experience running events (webinars, dinners, conferences) and post-event conversion programs • Experience with partnerships/community-led growth in B2B • Familiarity with outbound tooling (CRM, sequencing tools, list tools) even if Ops owns setup • Experience collaborating closely with SDR teams and translating feedback into campaigns Working Style • High ownership: you don’t wait for perfect inputs • Fast shipping: weekly iteration beats quarterly “big launches” • Practical taste: right audience + right offer > bigger list • Outcome-driven: meetings and pipeline matter more than vanity metrics