Overview: The Director of Sales Central Region is a key executive role responsible for driving revenue growth, developing sales strategies, and leading a high-performing sales team. This role combines strategic planning, market analysis, team leadership, and operational oversight to expand Urban Farmer’s presence across all channels. The ideal candidate is a visionary sales leader with experience in food manufacturing or CPG, capable of building long-term customer relationships while executing measurable growth initiatives. Key Responsibilities: Sales Strategy & Revenue Growth • Develop and execute comprehensive sales strategies that drive revenue, market share, and profitability across all channels. • Identify new markets, distribution channels, and business opportunities to expand Urban Farmer’s footprint regionally and nationally. • Set sales targets, establish KPIs, and monitor performance metrics to ensure the team meets or exceeds goals. • Analyze market trends, competitor activity, and customer needs to inform product positioning and sales initiatives. • Collaborate with marketing to optimize promotions, product launches, and customer engagement campaigns. Leadership & Team Development • Lead, mentor, and develop a team of sales managers, representatives, and account executives, fostering a culture of accountability, collaboration, and continuous improvement. • Recruit, train, and retain top sales talent, creating career development plans to support team growth and succession planning. • Conduct regular performance reviews, coaching sessions, and team meetings to align on priorities and drive results. • Promote cross-functional collaboration with operations, production, supply chain, and QA teams to ensure sales goals are supported by operational capabilities. Customer Relationship Management • Establish and maintain strong relationships with key customers, distributors, retailers, and strategic partners. • Negotiate major contracts, pricing agreements, and promotional programs to maximize profitability. • Monitor customer satisfaction and resolve escalated issues to maintain long-term relationships. Forecasting, Reporting & Analytics • Prepare accurate sales forecasts, budgets, and revenue projections. • Provide regular reporting to executive leadership on sales performance, market trends, and business opportunities. • Utilize CRM systems and data analytics tools to track pipeline, identify risks, and optimize sales performance. Compliance & Brand Leadership • Ensure all sales activities comply with company policies, ethical standards, and food safety regulations. • Represent Urban Farmer professionally in industry events, trade shows, and customer meetings to strengthen brand presence. Qualification Requirements: • Bachelor’s degree in Business, Marketing, Sales, or related field; MBA preferred. • 8–12+ years of progressive sales experience, including leadership experience in food manufacturing, CPG, or related industry. • Demonstrated ability to develop and execute successful sales strategies and achieve revenue growth. • Proven track record of managing high-performing sales teams and fostering talent development. • Strong business acumen, negotiation, and relationship-building skills. • Strategic thinker with data-driven decision-making capabilities. • Excellent communication, presentation, and interpersonal skills. • Proficiency in CRM systems (e.g., Salesforce) and Microsoft Office Suite. • Ability to travel for customer visits, trade shows, and company events as required.