• JD –Manager– Social Media Communications BASIC INFORMATION Position Name Manager – Social Media Communications Job Band 3 Reporting Head – Communications, SCO India Location Gurgaon / Mumbai ROLES & RESPONSIBILITIES Job Purpose/Objective • To lead DP World India’s social media agenda, strengthening the company’s digital presence and ensuring social channels effectively support brand, communication and business priorities. • To build a distinctive and engaging social presence that connects DP World’s capabilities, stories and point of view with the audiences that matter to the business. Key responsibilities • Own and execute the B2B social media strategy across key platforms, with a strong focus on LinkedIn for customers. • Develop and execute monthly and quarterly content calendars aligned with business priorities, campaigns and corporate communication objectives. • Create engaging content around logistics, supply chain, global trade, infrastructure, technology, sustainability, business solutions. • Work closely with business, commercial, sustainability, human resources, communication and other functions to identify strong stories, case studies and content opportunities. • Develop and manage different content formats including static posts, carousels, infographics, short videos, interviews and event content. • Develop and update web pages for businesses and enterprise functions. • Lead high impact social media campaigns on businesses. • Build C-suite thought-leadership content for senior leadership, including posts, blogs, articles, industry viewpoints and executive communication • Translate technical or complex business information into simple, interesting and social-first content. • Support social media communication around sports events, govt events and knowledge forums, partnerships, business announcements, customer stories and key milestones. • Monitor conversations around the brand, industry and competitors and identify relevant trends and opportunities. • Define and monitor social media performance to measure the success of social media campaigns, provide regular reports with actionable recommendations for future strategies and campaign development. • Drive improvement in engagement, reach, follower quality, share of voice and overall brand visibility among relevant B2B audiences. • To establish and manage an internal dashboard of measurements which analyses campaigns and translates data to contributors/stakeholders. Results and ROI should tie back to marketing/recruitment/branding objectives. • Work with global teams to ensure all communication follows brand, corporate communication and reputation guidelines. • Manage external creative, social media and production agencies where required. • Work with tech team to implement SEO strategies to drive website traffic. • Work closely with digital/performance teams on SEM and paid media campaigns, ensuring alignment between search, social and overall campaign objectives. • Manage Online Reputation Management (ORM) through social listening, monitoring brand mentions and sentiment, responding appropriately, and escalating potential reputation or crisis issues to relevant stakeholders. • QUALIFICATIONS & COMPETENCIES Skills and Competencies • 5-8 years of experience in digital marketing and content development. • Candidates with previous experience of working in corporate communication or PR & Social Media agency having worked with global cross functional teams would be an added advantage. • A background in/thorough understanding of the Logistics and Supply Chain Management industry knowledge is a big plus; • Strong business and commercial acumen and a strategic mindset • Ability to study trends and develop story ideas for customer awareness. • The ability to use technology and data to measure the impact of social media activities and generate insights to aid subsequent decision making, as well as the end-to-end execution of large campaigns involving multiple stakeholders (internal, vendors, agencies, media, etc) independently • Knowledge of media buying • Possess excellent leadership and stakeholder management skills • Strong content development knowledge • Strong work ethic, reliable, discreet, and able to retain confidential information • Professional demeanor, strong brand ambassador for the department and DP World • Strong analytical skills and data-driven thinking. Stakeholders • Internal: Commercial Team / Tech Team/ Communications Team • External: Customers / External Vendors • Educational Qualification (any one) • Master’s in Mass Communication • Master’s in Digital Marketing • Masters in Business Administration, Master’s in Finance • Range/ Min no of years - of overall Experience required • 5-10 years • Min no of years of Industry specific experience required, if any & the industry type • Min. 2 years of experience in logistics industry would be preferred