The Email/Mobile Marketing Specialist is responsible for providing overall support for Email/Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, push notifications, rich messages, trigger communications, lifecycle marketing and promotional campaigns. • Execute email and mobile communications • Coordinate activities of design, content and development teams to meet multiple, interdependent deadlines • Provide suggestions/improvements to your own work as well as other team members’ work • Develop and demonstrate subject matter expertise • Execute complex emails/mobile/campaigns • Establish relationships with key property contacts • Build and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks • Execute flawless QA • Perform all other related and compatible duties as assigned • Bachelor's Degree in Marketing, Business, Communication or related field. • Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc. • Proficiency in Microsoft Office (Excel, Word, Outlook, etc.). • MUST have excellent WRITTEN and ORAL communication skills and be able to comfortably communicate with all levels of the organization. • Experience with ExactTarget/Salesforce Marketing Cloud/Airship or other marketing execution software. • Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key). • Strong email-related HTML experience required; web design experience preferred. ADDITIONAL REQUIREMENTS: • Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to action. • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business. • Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool. • Proficiency in AMPscript or other scripting language to create variations with a single email. • Ability to write and execute SOQL queries and/or understand database querying. • Superior communication, writing, presentation, and follow-up skills. • Evidence of learning quickly and the ability to build existing business foundations. • Excellent time and project management with exceptional attention to detail. • Ability to take ownership and initiative and work independently with minimal direction while also functioning and contributing as part of a team. • Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities • Ideal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude. • Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and/or product development. • Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment. • Must be able to work in areas containing dust, secondhand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality. • Must be able to work in a fast-paced environment.