Profile – PMO [IN] / Program Delivery Expert [PDE] – [Will go through a client round for fitment] Primary Job Responsibilities: The Program Management team is responsible for managing the development of Global Marketing Campaigns by a variety of teams. The Digital Marketing Campaign Manager (hereafter Campaign Manager) will create project plans and facilitate cross-functional efforts to help marketers design and launch end to end digital marketing campaigns through email, onsite and other channels. The primary job responsibilities of the Campaign Manager include: • Work with marketing managers from inception of marketing campaigns in a consultative manner to lead and guide marketing managers in the roll out of the marketing campaign(s). • Partnering with Marketing Manager, the Digital Marketing Program Manager is responsible for the end to end management of marketing program across all channels and touch points. • Maintain and open channel of communication with Marketing managers throughout the life of the program to define and document campaign requirements within the internal marketing resource management (MRM) solution • Gather the campaign requirements and work with cross functional team and involve domain experts where required while project managing all aspects of the campaign milestones and deliverables. • Help Marketing Managers define the general vision of the program, and ensure that all teams involved understand their deliverables and due dates. • Develop a master project plan to coordinate all of the activities of the teams. • Create segmentation plans that support marketing campaigns and for the Marketing Operations team to execute and automate those segmentation plans • Manage the Creative Development process (where required) to ensure that the creative teams understand the direction of Marketing, that communications between the teams are conveyed in a timely fashion and that Legal, Brand and other pertinent teams have input • When relevant, ensure that cross functional teams/domain experts are involved in setting up relevant metrics and ensure that results of the campaign are reported in a consistent manner. • Keep abreast of ad-technology, marketing technology and developments. • Should understand email marketing, performance marketing. • Understanding of social media marketing a plus. General Position Requirements / Scope • At least 7-10 years’ experience in marketing of which 4 years should be in project management across cross-functional teams for multi-channel digital campaigns • Experience in direct marketing or database marketing a plus. • Demonstrated ability to handle multiple simultaneous programs • Experience in creating project plans that range upwards to 100 tasks in either Microsoft Project • Ability to work with cross-functional teams and Marketing in-person and over the phone. • Excellent process flow management capabilities • Excellent attention to detail • Excellent interpersonal skills • Excellent problem solving and organization skills • Strong written and oral communication skills • Proficient with basic office applications such as Excel and PowerPoint • Bachelor’s degree Shift (APJ / EMEA / US / Any combination) : APAC/General/EMEA